Oct 06 2024 38 mins
The German vegan and vegetarian movement goes back to the nineteenth century, but this lifestyle and nutrition choice has never been so popular. More than a third of Germans opt for a plant-based diet. The German plant-based retail market has been valued at around €1.9 billion, making it the biggest in Europe. We talk to two up-and-coming companies and the head of a leading pro-meatless advocacy group about what the future holds in store.
Our guests:
Tom Johansson is founder and CEO of Hooked Foods, a Swedish start-up producing vegan “seafood” based on plant protein.
Elin Roberts is co-founder and co-CEO of Better Nature, a UK-based producer of tempeh.
Jens Tuider is Chief Strategy Officer at ProVeg International, which originated in Germany and aims to “transform the global food system.“