INTO GERMANY! The German Business Podcast

Nov 03 2024 24 ep. 27 mins 6

INTO GERMANY! The German Business Podcast artwork

INTO GERMANY is the German business podcast in the English language. Every month we take a fast-paced but in-depth look at one of the hottest sectors and round up some of the most intriguing stories from Europe’s largest economy. Whether you’re an international businessperson already into Germany or just curious about EXPANDING your company to the heart of the EU, we’ve got lots of on-the-ground success stories. Plus some helpful hints about how Germany works – and could work for you. So tune in every month to INTO GERMANY! Because Germany means business. Send feedback and comments to [email protected] A podcast by Germany Trade & Invest. Germany Trade & Invest (GTAI) is the economic development agency of the Federal Republic of Germany. You can find more information on https://www.gtai.de/en/invest

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Finally Fintech – How Germany Caught On to Digital Finance

Nov 03 2024 31 mins

Germans may have taken a while to get used to cashless payment systems and other fintech applications, but they’re now rapidly becoming standard in both B2B and B2C. Where are the greatest opportunities and what does the future ho0ld in store? We speak to the head of Berlin’s new fintech hub and the strategy guru at a French neobank that has branched out to Germany. Our guest

Food for the Future – The Growing German Vegan, Vegetarian and Meatless Sector

Oct 06 2024 38 mins

The German vegan and vegetarian movement goes back to the nineteenth century, but this lifestyle and nutrition choice has never been so popular. More than a third of Germans opt for a plant-based diet. The German plant-based retail market has been valued at around €1.9 billion, making it the biggest in Europe. We talk to two up-and-coming companies and the head of a leading pro-m

Self-Driving Solutions – Autonomous Mobility and German Automotive

Sep 01 2024 30 mins

Germany remains a pioneer when it comes to self-driving cars. Europe’s automotive heartland is the first country in the world to pass nationwide regulations for level-4 autonomous vehicles. International businesses that expand to Germany will find top-class research facilities, a well-trained and innovative workforce and an open-minded car culture! Our guests: Yang Ji is founde

Germany’s Hydrogen Highway – A new grid for the transition to clean energy

Aug 04 2024 32 mins

Green hydrogen is a key part of Germany’s drive to decarbonize industry and transition to clean energy. To that end, the country is establishing a core network, spanning 10,000 kilometers all across Europe’s largest economy. What are challenges faced by the new distribution grid? How many of the old natural-gas pipelines can be repurposed? How much new construction is needed. G

Making Renewables Circular – Recycling green energy hardware in Germany

Jun 30 2024 29 mins

Germany is setting record upon record for renewable electricity, but the hardware used to generate that energy is not built for the ages. What to do with all the outdated and decommissioned equipment? We talk to an innovative French company that’s brought its solutions to Germany and to a German industry association that aims to convert the wind energy sector into a circular econ

Creature Comforts – Germany’s red-hot house pet market

Jun 02 2024 34 mins

Food, accessories, services, tech gadgets - the house pet market is huge and diverse. The number of pets in Germany has been growing for years, and so has the amount Germans are willing spend on the welfare of their animal loved ones. And the outlook for the future is top dog! So what are the particulars of Germans’ relationships with their pets? We talk to a Swedish pet insuranc

Eastern Germany’s “Third Wave” of Business Investments

May 05 2024 24 mins

Intel, TSMC and Tesla are just three of the commercial giants that are increasing their business by expanding to the eastern part of Germany. Unlike former spurts of investment in the regions that used to be Communist East Germany, growth this time around seems more organic and likely to last. Indeed, it’s no exaggeration to say that the economic map of Germany is being redrawn.

Green Grids, Good Business?

Apr 01 2024 27 mins

The costs of converting Germany's power supply infrastructure to renewably generated electricity is enormous. Some skeptics fear the high cost of the transition will frighten off international companies. But there is also a case that with increasing numbers of firms committed to carbon-neutral production, Germany's green energy grids will soon a powerful argument for them to do bus

A Shot in the Arm: Pharma Benefits from a New German Legal

Feb 28 2024 25 mins

In late 2023, American pharma giant Eli Lilly and Company announced plans to build a $2.5 billion production facility in western Germany. It’s one of the largest investments in the sector ever. The plant will at first produce its new tirzepatide drugs for diabetes and obesity. Demand is expected to soar. The major expansion comes as Berlin is reforming the rules governing German

Cautious Optimism and Wild Cards: What FDI Says About the German Economy

Jan 23 2024 21 mins

Germany’s GDP growth has slowed recently, and the number of FDI projects are slightly lower, but the country’s long-term stability and even its transition to sustainable industry are still attracting big projects in critical sectors as pharma, microchips and battery production. Eli Lilly and Company, Intel and Northvolt are just some of companies pushing ahead with gigantic end