Jan 31 2024 21 mins
In this Time to Value podcast, Gartner analyst Molly Beams debunks the myth that you can’t market to developers and shares a model tech providers can use to align developer marketing efforts to their go-to-market strategy.
Molly Beams is a vice president analyst on the Technology and Service Provider Tech Marketing team at Gartner, where she advises tech marketing leaders on their go-to-market activities, particularly segmentation, targeting and vertical marketing, as well as messaging and differentiation.