Time to Value: The Gartner Marketing and Product Management Podcast

Nov 06 2024 13 ep. 23 mins 3
Time to Value: The Gartner Marketing and Product Management Podcast artwork

The clock is always ticking for marketers and product managers. On TTV, Gartner experts give you key insights and strategic advice to quickly gain customer value and competitive advantage.

  Business
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The Continued Evolution of the Chief Product Officer Role

Nov 06 2024 25 mins  
In this episode of Time to Value: Gartner’s Marketing and Product Management Podcast, host Cliff Gilley and guests Brian Doherty and Charles Sutherland explore how the Chief Product Officer has changed in 2024 and what new developments lie in wait for 2025.

Driving GTM Alignment and Performance

Oct 02 2024 22 mins  
Disconnected go-to-market (GTM) decisions are often the result of teams relying on their own data, tech and metrics. Listen to this month’s Time to Value podcast to hear how product marketers can unify cross-functional teams around shared GTM definitions and metrics to improve performance.

How Sustainable Products Create Customer & Business Value

Aug 07 2024 21 mins  
In this episode of Time to Value, Gartner Distinguished VP Analyst Ed Anderson explains why product managers must be proactive in building sustainable products, and how technologies such as cloud computing and generative AI bring new challenges and opportunities to the task.

A View From the Front Lines of Account-Based Marketing

Jul 16 2024 29 mins  
Account-based marketing (ABM) has undergone significant evolution and advancement over nearly a decade, but challenges still remain for technology and service providers. This podcast will explore ABM successes and challenges, the impact of generative AI and what the future likely holds.

User Experience Insights for Product Managers

Jun 05 2024 21 mins  
With B2B buyers and users increasingly looking for B2C-level experiences, a good user experience is more essential than ever. In this month’s Time to Value, Gartner analyst Will Grant discusses critical findings from the Gartner UX survey that product managers must be aware of and respond to.

Top Insights for Growth & Innovation in Tech Markets

May 01 2024 23 mins  
This year’s Tech Growth & Innovation Conference helped vendors supercharge their growth engine in light of generative AI, economic uncertainty and evolving B2B customer demands. Listen to this month’s Time to Value podcast to hear Gartner’s most popular insights from the event.

GenAI for Tech Marketing

Apr 08 2024 26 mins  
In the latest Time to Value podcast, host Todd Berkowitz welcomes Vice President Analyst Alan Antin and Director Analyst Isoke Mitchell for a chat about GenAI for tech marketers. We look at what we’ve learned and where we’re going. We cover use cases, budgeting, technology, talent and governance.

User Behavior Insights for Product Managers

Apr 03 2024 16 mins  
Product managers must deliver solutions that are feasible, usable and reliable. On this month’s edition of the Time to Value podcast, Craig Roth shares insights from Gartner’s 2023 User Behavior and Influence Survey to help product managers optimize for user adoption and retention.

Build an Effective Competitive Intelligence Practice

Feb 06 2024 26 mins  
Competitive and market intelligence silos across the enterprise waste resources and result in misaligned outputs. This Time to Value podcast explores how product leaders can avoid wasted effort, improve product and go-to-market decisions, and measure competitive intelligence to prove business impact.

It’s Time to Market to Developers

Jan 31 2024 21 mins  
Listen to this month’s Time to Value Podcast to learn how leading companies are tapping into the increasingly influential developer persona and connecting developer marketing efforts to their overall go-to-market strategy.