#Hashtags, The Gartner Marketing & Communications Podcast

Jan 19 2025 69 ep. 38 mins 13

#Hashtags, The Gartner Marketing & Communications Podcast artwork

Tune into #Hashtags, A Gartner Marketing and Communications Podcast, to get the inside scoop on timely topics for marketing and communications professionals. We’ll sit down with some of our best thinkers to share practical tips and strategic insights to help you stay ahead of the curve and add value to your organization.

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Teach AI About Your Brand

Jan 19 2025 37 mins

As marketers and communicators embrace GenAI, their success will ride in part on teaching AI about their brand. This #Hashtags Podcast episode explains how understanding the current limitations and how to overcome them will help CMOs and CCOs more fully seize on the opportunities GenAI represents.

The Most Consequential Consumer Trends for 2025

Jan 07 2025 45 mins

The economic force of inflation may have receded, but its scarring cultural impact continues to drive consumer behaviors and attitudes. In this #Hashtags episode, marketers and communicators who understand these underlying forces will find themselves best positioned to build effective brands.

Reduce the Churn That Matters Most

Dec 09 2024 30 mins

Growth-minded CMOs must focus as much on retaining customers as acquiring them. But CMOs often target acquisition churn, while neglecting other points of attrition that may prove more costly. On #Hashtags, we look at a new approach that can help CMOs address the churn that matters most.

Secrets of Successful Advertising

Nov 26 2024 40 mins

Advertising is one of the largest, most discretionary lines in CMOs’ market budgets. But in a challenging consumer environment, it’s hard to identify winning strategies with clear ROI. This #Hashtags Podcast covers new data on high performers, unveiling secrets of successful advertising.

How to Get Credit for All That Value You’re Creating

Nov 12 2024 42 mins

It’s one thing to create value — another to get credit for it. As CMOs fight for budget and influence, their success requires a multifaceted approach that reaches beyond numbers. Today, we discuss four keys to win over C-suite skeptics and solidify credit for all your valuable work.

Differentiating Your Digital Commerce Strategy

Oct 15 2024 35 mins

In the competitive arena of digital commerce, marketers are looking for any edge to deliver on growth. In this #Hashtags episode, we talk about how a data-driven view into what top-performing brands are doing differently can help CMOs set a winning, differentiated digital commerce strategy for 2025.

Inside the Consumer Mind This Election Season

Oct 01 2024 39 mins

How much do elections directly impact things that CCOs and CMOs care about, and to what extent? On today’s #Hashtags, we look at how successfully navigating the 2024 election season starts with an accurate assessment of what consumers are experiencing in this consequential presidential cycle.

Shedding Some Insight on Digital Commerce

Sep 18 2024 34 mins

CMOs and digital commerce leaders are charged with driving customer acquisition and retention, yet often lack reliable consumer insights. On #Hashtags, we talk about how recent data paints a better picture of where to invest or pull back, increasing CMOs’ confidence in digital commerce decisions.

The Emotional Edge in B2B Selling

Sep 03 2024 43 mins

B2B CMOs strive to create differentiated brand and product messaging that motivates buyers to act. Most messaging focuses on business value and functional benefits. But on this #Hashtags, we explore how this approach fails to account for a major factor in B2B decision-making — the way buyers feel.

Successfully Scaling Your Journey Orchestration

Aug 20 2024 45 mins

Journey orchestration has emerged as an urgent priority for CMOs, but scaling it is a monumental challenge thanks to legacy investments and collaboration drag. Successful orchestration demands shifting culture, adopting new best practices, and mastering emerging tech.