Jan 12 2025 14 mins
Key Takeaways:
1. Video Marketing: The Leading Trend for 2025 Why Video is a Game-Changer:
Builds instant trust and connection through facial expressions and voice tone.
Showcases your personality and work style better than text alone.
Short-Form Video Dominates: Platforms like TikTok, Instagram Reels, and LinkedIn are focusing on short-form content.
Start with a captivating “hook” to grab attention in the first few seconds.
Tailor content to your audience—educate, entertain, or inspire in concise, engaging ways.
2. Community Building: A Key Marketing Prediction for 2025
The Power of Real Connections: Despite the digital noise, people want genuine interactions.
Engaging Through Social Media: Go beyond “post and ghost”—ask questions, respond to comments, and spark conversations.
Networking to Build Relationships: In-person events will be invaluable for referrals and collaborations. For virtual connections, participate in online communities and networking groups. Focus on building relationships, not immediate sales—show up curious and ready to help.
3. Blogging and Long-Form Content
Blogging isn’t Dead: Blogs remain a powerful tool for SEO and educating your audience.
Focus on creating in-depth, high-quality content that answers key questions your audience has.
Repurpose Content: Turn blogs into videos, social media posts, or email newsletters to maximize their reach.
4. Paid Communities on the Rise:
More businesses are creating paid memberships for exclusive content, networking, or support in places Substack, Patreon, Circle, and other options.
Interested in working together? Start with my intake form here.
Learn more about the Build Your Marketing Muscles membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx