Build Your Marketing Muscles (formerly Adventures in Marketing)

Feb 03 2025 65 ep. 14 mins 3
Build Your Marketing Muscles (formerly Adventures in Marketing) Podcast artwork

Build Your Marketing Muscles is your bite-sized guide through the world of marketing strategy, tools, and resources for small businesses. Think of it as a workout for your business, not a chore! Marketing doesn't have to be intimidating, and we'll strengthen your skills together! We'll cover big-picture marketing strategy, SEO (search engine optimization), email marketing, social media (including Instagram, TikTok, and more), lead generation, analytics, your website, and so much more! And we’ll do it all with the goal of making marketing understandable and accessible for small business owners like you!

  Business  Education
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Know Your Audience: The Key to Better Marketing Decisions

Feb 03 2025 4 mins  
From analyzing demographics and analytics to gathering insights through surveys and observations, Gwen offers actionable advice to help you connect with your audience and make data-informed decisions for your business.

Stay Organized: Tools and Tips for Small Business Success

Jan 27 2025 5 mins  
Whether you’re just starting out or looking for ways to refine your systems, this episode will help you gain clarity and get more done with less stress.

Marketing on the Fly: 13 Things You Can Do From Your Phone

Jan 20 2025 5 mins  
Whether you’re waiting in a pickup line, at an appointment, or simply taking advantage of a quick break, these actionable tips will help you stay productive without needing a full office setup.

Holistic Marketing: Why All Your Channels Need to Work Together

Jan 13 2025 8 mins  
Gwen Montoya breaks down the power of integrated marketing and why small business owners need to connect their marketing channels for greater success.

2025 Marketing Trends and Predictions

Jan 12 2025 14 mins  
Let's talk about marketing trends for 2025. If you're looking to stay ahead in your marketing efforts this year, this episode is packed with actionable advice and insights to help you build confidence and connect with your audience in meaningful ways.

Shiny Objects vs. Sure Things: How to Focus on What Matters

Jan 06 2025 8 mins  
Gwen introduces her step-by-step flowchart to help you make better decisions about where to put your energy, from handling communication to tackling shiny new ideas.

Get Found Locally: How to Leverage Google for Small Businesses

Dec 30 2024 7 mins  
If you've ever wondered how to get started or make the most of your Google Business listing, this episode is for you.

Marketing Strategies That Don’t Rely on Social Media

Dec 23 2024 6 mins  
From building a strong email list to leveraging in-person networking, Gwen shares actionable tips to create a diversified marketing plan that complements your social media efforts.

Reignite Your Passion: Permission to Experiment in Your Business

Dec 11 2024 8 mins  
Feeling stuck, bored, or uninspired? Gwen explores how trying something new—from tweaking your offers to reaching new audiences—can reignite your passion and creativity.

Ways to Market Your Business Before You Open

Nov 27 2024 11 mins  
Let's talk about what you can do to promote and market your business before opening day!