Mar 26 2025 24 mins 6
Full show notes at https://dyf.link/episode149
In this episode, Zach dives into how developers can escape commoditized pricing by aligning their skills with high-value business problems. Learn how positioning your expertise around solving specific problems can help you stand out, charge higher rates, and attract better clients.
You'll discover how to shift from being a "keyboard for hire" to a problem-solving expert that businesses want to pay top dollar for. Zach also shares a real-world example of a developer who unknowingly nailed this positioning and how you can replicate it.
You’ll also learn:
- Why reactive, commoditized freelancing leads to constant rate pressure
- The difference between subjective and objective value—and how to use both effectively
- A step-by-step framework for defining your ideal client profile (ICP)
- A proven outreach strategy to attract high-value clients without being spammy The power of attaching your work to measurable business outcomes
If you're a developer looking to break out of the low-value pricing trap and build a high-paying freelance business, this episode is for you!
More free content at https://doubleyourfreelancing.com
