Estate of Mind — The Art of Selling Luxury Real Estate

Discussed:

• Industry Changes: The NAR settlement will alter how realtors interact with buyers and handle professional fees. Agents are adjusting their business practices to stay informed and educate clients about these changes.
• Brokerage Acquisition: This type of transition involves rebranding and adapting to new operational challenges.
• Client Communication: Agents are updating their outreach strategies, including increased social media presence and direct client communication, to address both the settlement's impact and brokerage changes.
• Business Planning: There is a shift in planning timelines due to the evolving market conditions. Agents are evaluating how these changes affect their business and may delay their planning for the upcoming year.

Mentioned Within the Episode:

• The Institute for Luxury Home Marketing
• Parks at Home
• The Simms Team