Estate of Mind — The Art of Selling Luxury Real Estate

Dec 04 2024 79 ep. 37 mins 24
Estate of Mind — The Art of Selling Luxury Real Estate Podcast artwork

Welcome to Estate of Mind, a podcast series all about motivating, inspiring, and educating you in the art of selling luxury real estate. All real estate professionals, no matter how experienced, face challenges working in the upper tier. That's where The Institute for Luxury Home Marketing comes in. Our goal is to share the knowledge and experience of our guests, successful real estate professionals, coaches, Institute trainers, and other real estate experts working with high-net-worth individuals in the world of luxury real estate.

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Choosing and Maximizing Real Estate Conferences

Dec 04 2024 37 mins  
In this episode of "Estate of Mind," Tami Simms and co-host Jack Miller discuss strategies for attending conferences and networking events in the coming year, reinforcing the importance of networking, education, and strategic planning in real estate. Conferences serve as key opportunities for professionals to connect, learn, and grow. High-end venues offering attendees firsthand ex

Luxury Real Estate: Finding Your Niche and Thriving

Nov 06 2024 39 mins  
In this episode of "Estate of Mind," Tami Simms and co-host Jack Miller discuss effective strategies for targeting niche markets in real estate. We discuss the path of transitioning from being a generalist to a specialist, highlighting the need for strong branding and market knowledge. Join us as we cover various techniques, including direct mail marketing and geographic farming, a

Demonstrating Value vs. Expressing Value

Oct 09 2024 45 mins  
In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Mike Everett from the Real Estate Negotiation Institute as we delve into the essential strategies for effectively demonstrating value to luxury real estate clients amidst industry changes. We explore the importance of understanding client needs and preferences, translating perceived val

Navigating Lead Generation and Social Media Strategies in Luxury Real Estate

Sep 05 2024 38 mins  
In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Lisa Culp Taylor as they discuss the importance of both organic relationships and digital lead generation in real estate. While most business comes from repeat and referral clients, digital platforms have proven to be successful. Many lead generation services often don't deliver on their

Building Effective Marketing Strategies

Aug 07 2024 43 mins  
In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Will Hayes as they discuss marketing strategies and the importance of starting with clear objectives. Explore how to use the "SMART" framework (Specific, Measurable, Actionable, Realistic, Timely) to guide goal setting. Discover how to balance ambitious goals with realistic expectations,

Planning Amidst Industry Change

Jul 10 2024 41 mins  
In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Steven Mosher as they discuss the impact of significant industry changes due to the NAR commission settlement. Changes are prompting realtors to adjust their business strategies, particularly in how they handle commissions and interact with clients. Join us as we walk through recalibratin

Luxury Real Estate: Key Differences and Strategies for Success

Jun 07 2024 38 mins  
In this episode of Estate of Mind hosts Tami Simms and Jack Miller explore the nuances of luxury real estate, from tailored branding and marketing strategies to connecting with affluent homebuyers and nurturing personal client relationships. Tami and Jack discuss the importance of understanding the lifestyle and expectations of high-net-worth individuals, and share insights on pr

Luxury Branded Residences

May 08 2024 34 mins  
In this episode of hosts Tami Simms and Jack Miller explore the burgeoning trend of luxury branded residences. They delve into the history of this concept and discuss its recent popularity, especially with well-known brands like Four Seasons and Ritz-Carlton. Tami and Jack discuss the appeal of luxury branded residences, highlighting amenities and services such as concierge assist

The Realities of Working in a Balanced Market

Apr 05 2024 34 mins  
This week Tami and Jack provide a comprehensive overview of the luxury real estate market, highlighting the transition from a seller's market to a more balanced or buyer-oriented market. They emphasize the need for agents to grasp the nuances of local market conditions, particularly in terms of hyper-local information, price bands, and neighborhood dynamics. Jack shares insights fr

Navigating the Challenges of Operating in a Sellers Market

Mar 08 2024 37 mins  
In this episode of 'Estate of Mind,' host Tami Simms is joined by special guest Jim Walberg, to probe into the realities of working a sellers market, as opposed to a balanced, or buyers market.