Nov 03 2023 37 mins
00:11 Introduction
02:54 What is Outbound Fury (OBF)?
03:34 Inspiration for OBF
05:03 OBF Tactics
07:44 Determining the Line
11:22 The Challenger Sale
14:11 Personas & OBF
16:05 Product-Led Growth (PLG), ABM & Outbound Fury
19:35 Setting Up Your Team for Success
21:54 Managing Internal Stakeholders
25:28 Measuring Success
27:16 Brand & OBF Campaigns
29:25 Pricing in Marketing Considerations
31:47 Analyst Community (e.g. Gartner) & OBF
33:43 Company Scale & OBF
36:23 Conclusions
Materials Mentioned in Today's Session:
-- Raj Sarkar's Post: https://rajsarkar.substack.com/p/mark...
-- Marc Benioff, Behind the Cloud https://www.amazon.com/Behind-Cloud-S...
-- Matthew Dixon, The Challenger Sale https://www.amazon.com/The-Challenger...