The Design Dialogues Podcast

In this weeks Thursday episode, I dive deep into one of the most challenging aspects of running a design business - setting (and raising) your hourly rate. Inspired by a recent Health Check session with a designer, we explore why so many talented designers undercharge and how to break free from this cycle.

I hope you enjoy the episode.

Beth xx

Episode Highlights:

• Why random rate-setting leads to burnout

• How to calculate your actual required hourly rate

• The real impact of undercharging on your business

• When and how to communicate rate increases

• Why raising rates is about respect, not just money

Key Takeaways:

✨ Your rate needs to be based on real numbers, not market assumptions

✨ Consider your ideal annual salary, not just survival needs

✨ Account for actual billable hours (hint: it's not 40)

✨ Undercharging attracts budget-conscious clients who don't value expertise

✨ Higher rates mean better service for fewer clients

The Right Way to Set Rates:

• Start with your desired take-home pay

• Calculate actual business expenses

• Consider real billable hours

• Factor in business growth

• Account for expertise and value

Perfect For:

• Designers who know they should charge more

• Business owners feeling burned out

• Anyone struggling with pricing confidence

• Designers ready to increase their rates

• Those wanting sustainable business growth

Want to work together? Here are the ways I can help you in your business.

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.