BE THAT LAWYER

Feb 24 2025 27 mins

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In this episode, Steve Fretzin and Bruce La Fetra discuss:

The importance of understanding your best clients
Marketing strategy for law firms in a competitive landscape
The difference between experts and advisors
The power of client testimonials and validation

Key Takeaways:

The best clients are not only more profitable but also easier to work with, as they buy faster, pay more, and create fewer headaches, making them essential for long-term business growth.
Law firm marketing should shift from highlighting expertise to showcasing the real-world impact of legal services, such as improving business operations, reducing risks, or increasing revenue.
Client testimonials are most effective when they emphasize specific, measurable outcomes—like increased working capital or faster contract execution—rather than vague endorsements.
A law firm’s messaging, from its website to client conversations, should be strategically crafted to reflect what its best clients truly value, ensuring better alignment and stronger relationships.

"So, a lot of times, people don't know why their firm is successful. They know they have clients that they love working with, and those clients would go nowhere else, but they don't know why." — Bruce La Fetra

Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!

Thank you to our Sponsors!

Rankings.io: https://rankings.io/

Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

Episode References:

The History of English Podcast: https://podcasts.apple.com/us/podcast/the-history-of-english-podcast/id538608536

About Bruce La Fetra: Law firm owners hire Bruce La Fetra to transform their marketing and positioning by attracting clients who buy faster, pay more, and make more referrals. Rainmakers call Bruce "The Client Whisperer" because he teaches them—and their firms—how to Think Like Your Best Clients.

Bruce takes a unique approach to understanding Best Clients. He reverse-engineers the best relationships so firms can clone their Best Clients by doing more of what they do best.

Connect with Bruce La Fetra:

Website: http://eastwoodstrategy.com/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/blafetra/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!