BE THAT LAWYER

Dec 12 2024 456 ep. 32 mins 4
BE THAT LAWYER Podcast artwork

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.

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Jared Correia: From Hesitation to Integration: AI's Role in Transforming Law Firms

Dec 12 2024 32 mins  
In this episode, Steve Fretzin and Jared Correia discuss: The evolving role of AI and technology in legal practices Common obstacles lawyers face with adopting and implementing tech solutions Strategies for improving law firm efficiency and productivity Trends in business development and billing models Key Takeaways: Lawyers hesitate to adopt AI due to risk aversion and limited t

Stuart Baum: The Power of Listening, Storytelling, and Good Habits in Law Practice

Dec 09 2024 34 mins  
In this episode, Steve Fretzin and Stuart Baum discuss: Developing positive habits for personal and professional success Overcoming bad habits that hinder productivity and growth The importance of accountability and structured systems in habit formation Strategies for effective business development and client engagement Key Takeaways: Writing down commitments and follow-ups immed

Bryan Figueroa: Technology, Delegation, and Staffing Strategies for Law Firms

Dec 05 2024 31 mins  
In this episode, Steve Fretzin and Bryan Figueroa discuss: Strategies for scaling law firms effectively The importance of delegation and effective team-building Leveraging technology and automation in legal practice management The evolving role of outsourcing and virtual staffing in modern law firms Key Takeaways: Solopreneurs should prioritize identifying their strengths and wea

John Kormanik: Time Mastery and Growth Strategies for Busy Legal Professionals

Dec 02 2024 33 mins  
In this episode, Steve Fretzin and John Kormanik discuss: Mastering time and prioritization for lawyers Transitioning from law practice to impactful coaching Embracing work-life blend over balance The value of coaching for professional growth Key Takeaways: Lawyers should identify and focus on high-level tasks only they can perform, saying no to distractions and delegating effect

Scott Simmons: Mastering Legal Business Development and the Art of Client-Centric Lawyering

Nov 28 2024 34 mins  
In this episode, Steve Fretzin and Scott Simmons discuss: Effective time management in the legal profession Developing habits and accountability for consistent business development Building a client-focused business model in law Overcoming personal and systemic barriers to success in legal business development Key Takeaways: Allocating just 30 minutes weekly to business developme

Gordon Firemark: Maximizing Content Creation Through Podcasting

Nov 25 2024 35 mins  
In this episode, Steve Fretzin and Gordon Firemark discuss: Podcasting as a tool for branding, content creation, and growth Legal and ethical essentials for podcasting Streamlining podcast production with AI and tech Leveraging unique marketing strategies to enhance professional presence Key Takeaways: Podcasting generates diverse discoverable content by utilizing video, audio, a

Tracy LaLonde: Achieving Joy in the Legal Grind: From Delegation Tips to Work-Life Boundaries

Nov 21 2024 32 mins  
In this episode, Steve Fretzin and Tracy LaLonde discuss: Dynamics of trust in professional and client relationships Stress management and work-life balance strategies Effective delegation and communication for legal professionals Maintaining integrity and transparency in business Key Takeaways: Trust grows through intentional, proactive communication, where even small gestures l

Deb Feder: Optimizing Your LinkedIn and Client Conversations for Better Practice Management

Nov 18 2024 33 mins  
In this episode, Steve Fretzin and Deb Feder discuss: Importance of client relationship management and deepening connections Prioritizing tasks to enhance productivity and work-life balance Role of social media in professional growth and networking Effective business development and optimizing client interactions Key Takeaways: Lawyers can achieve more sustainable productivity by

Brian Zapf: Financial Foundations for Law Firm Growth

Nov 14 2024 32 mins  
In this episode, Steve Fretzin and Brian Zapf discuss: Financial planning and metrics for law firms Importance of strategic investments and cost control Leveraging financial storytelling for decision-making Best practices for client and revenue management Key Takeaways: In addition to revenue, law firm owners should track net income and cash flow, as well as specific KPIs like ef

Scott Love: The Power of Niching Down: Legal Recruiting, Branding, and Beyond

Nov 11 2024 31 mins  
In this episode, Steve Fretzin and Scott Love discuss: The value of finding a specialized niche in legal recruiting Strategies for building resilience in a challenging field Techniques for effectively positioning oneself as a trusted expert The importance of focusing efforts to maximize productivity and impact Key Takeaways: Focusing exclusively on corporate, finance, and private