Episode 253: Scaling Sales Playbook


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Mar 04 2025 38 mins  

Scaling sales is a crucial process for any growing business, involving the implementation of tools, systems, and coaching to optimize sales team performance.  AJ Mahar, Sales Performance Coach at Sellfire shares how by integrating AI-driven solutions, structured training, coaching and innovative methodologies, organizations can effectively accelerate and scale their sales growth.


Highlights include:

His journey into sales and his passion for helping organizations scale.

How AI is transforming the sales landscape and the importance of having a repeatable methodology for success. 

Key concepts from his book with co-author Butch Hodson, Sales Lab Scripting: The Proven Playbook to Scientifically Crush Your Sales Goals.   

A structured framework for scripting, testing, training, and managing sales processes. 

Success stories of how companies integrating their methodology have seen a 207% increase in sales per representative. 


Foster a growth mindset and implement effective coaching systems. Follow AJ on LinkedIn, visit Sellfire.com, and pick up your copy of Sales Lab Scripting: The Proven Playbook to Scientifically Crush Your Sales Goals on Amazon.



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