Nov 19 2024 45 mins
Lydia Bagarozza and Bridget Sicsko, co-founders of Visibility on Purpose join me to explore the synergy between PR and SEO, sharing actionable tips for small business owners to enhance visibility and credibility.
From pitching to publications to leveraging backlinks, learn how these strategies can drive traffic, build authority, and create lasting impact. Perfect for entrepreneurs ready to step into the spotlight!
Key Takeaways:
- PR & SEO Synergy: PR features not only enhance credibility but also boost SEO through high-quality backlinks from reputable publications.
- Pitching Best Practices: Craft tailored, mindful pitches to grab the attention of writers and editors. Trending topics and unique angles can increase your chances of being featured.
- Affiliate Marketing Insights: Many online gift guides and articles are affiliate-driven. Understand how to leverage this model to get featured.
- The Long Game of Visibility: Both PR and SEO are long-term strategies that compound over time, building authority and trust for your brand.
- PR Tools & Ecosystem: Writers need sources for their articles—position yourself as a go-to expert or brand to support their work.
Memorable Quotes:
- “Your work is the answer to someone’s prayer.” – Briget Sicsko
- “PR is about borrowing someone else’s audience.” – Lydia Bagarozza
- “Helpful content builds trust and drives decisions.” – Crystal Waddell
Listener Action Items:
- Dedicate 1-2 hours a week to work on your PR strategy, such as pitching to publications or podcasts.
- Research affiliate models and consider platforms like ShareASale or Skimlinks to support your product visibility.
- Use tools like Ahrefs to track backlinks and understand the impact of your media features.
- Identify your business goals and align your PR and SEO strategies to support them.
- Join PR-focused communities or challenges to refine your pitching skills and gain accountability.
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