Apr 18 2023 33 mins
Executive buy-in and a strategic content program are the magic ingredients for driving growth.
Ten Speed Co-Founder and CEO Nate Turner built the inbound engine that scaled Sprout Social to $100m ARR, and now consults for companies like Help Scout, Zylo, Hologram and Popular Pays. In this episode, he shares his strategies for B2B marketers and how to best utilize content for successful growth marketing: sometimes, the best course of action is to not to create new content.
“How do you have the foundation, the technical, the systems, the team… all the way through to measurement and knowing where to invest and becoming part of a bigger, bigger brand?”
Listen to this episode to learn:
- Why executive buy-in can be more important than the content itself
- Why content decay is such a big problem and what to do about it
- How to identify and spend more time engaging on the platforms you should use
Don't have all the time in the world? Check out our TLDR version on our blog.
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About Nate: Nate Turner is the co-founder and CEO of Ten Speed - a content marketing & SEO agency for SaaS companies. Prior to starting Ten Speed in 2020, Nate spent 9 years at Sprout Social building and scaling the inbound engine to $100m ARR and consulted for companies like Help Scout, Zylo, Hologram & Popular Pays. Connect with Nate here.
About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.
About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Used by thousands of businesses, Lumen5 makes it easy to make videos for content marketing, thought leadership, and brand awareness in a snap. Supercharge your content strategy today. Try Lumen5 for free or use code SUPERCHARGE10 for 10% off our annual plans forever!