Supercharge Marketing

May 16 2024 23 ep. 33 mins
Supercharge Marketing Podcast artwork

The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.

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This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Easily make videos for content marketing, thought leadership, and brand awareness in a snap. Used by thousands of businesses, supercharge your content strategy today. Use code SUPERCHARGE for 20% off your first 3 months.

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The Heart of Good Content: How IKEA Keeps Structured Content Interesting

May 16 2024 36 mins  
What’s the best way to think about supercharging your content? You can find the answer in a bucket of Legos. IKEA’s principal content strategist Timi Stoop-Alcala has a structural blueprint for repurposing content, leveling up how we think about omnichannel, and crafting human-centric content that captivates and converts. On the podcast, Timi gets modular on the meaning of mo

More than Meets the AI

Jan 10 2024 31 mins  
Welcome to the Season 2 finale of the Supercharged Marketing Podcast, where we've compiled the best snippets around the topic of AI from all our past guests. We explore the past, present, and future of AI with insights from industry leaders and address any questions that arose about the sentiment among marketers—fear or excitement—regarding AI. How did these industry experts

Ignoring Video? That'll Cost You

Nov 16 2023 37 mins  
If you’re not using a video-heavy content marketing strategy, ask yourself why. It definitely shouldn’t be about cost, because that’s steadily decreased over the last two decades as video marketing has been on the rise. Now we’re at a point where video is king, and any content marketers who haven’t adopted it as part of their content strategy are missing out big time. B

We’re All Humans Here

Oct 24 2023 34 mins  
Millennials kill everything (sorry), including traditional marketing–but in a good way. Christina Minshull, founder of The Brand Audit, is an expert at telling brand stories and says that, nowadays, there’s no other way to do it than to tap into the people making decisions behind the brand. Taking us away from the stuffy boardrooms of the past, join Christina and Pius as the

Don’t #!%&ing Give Up on Brand Marketing

Sep 19 2023 38 mins  
When the going gets tough, brand marketing usually gets booted right out of the marketing strategy. 😰😱 But Stanley Henry, TikTok star and founder of hugely successful agency The Attention Seeker, wants us (ie, you) to maybe not do that. Roll up your sleeves with Pius and Stanley as they break down how branding = storytelling = revenue. And most of all, don’t 👏 give �

It’s Time to Get Good at Content

Aug 15 2023 35 mins  
Attribution, creation, and distribution, oh my! Alice Ko is a strategic marketing leader who can track the whole journey from content all the way to conversion. She chatted with Pius and took us down the yellow brick road to #gettinggood. 🦁👌 It all starts with knowing your strengths, in marketing and in life. As Alice says, once you know what works, you can double down and d

Stop Creating Boring B2B Videos

Jul 25 2023 32 mins  
People say B2B content is “unwatchable”, “boring”, and “rigid”, but it doesn’t have to be. Award-winning Creative Director superstar Joel Alcala is here to spill all the tea. 🐸🍵 With 20+ years of experience in over 3 continents, you know he knows the ins and outs of the corporate world and storytelling - and how to do it in the LEAST boring way possible. Let�

Data is Currency: Leveraging Attribution to Grow the Marketing Function

Jun 20 2023 33 mins  
Leveraging the power of data is the secret weapon for success. From achieving executive-level buy-in to driving pipeline and attribution, data-driven marketing has the power to elevate and rapidly grow both your marketing function and your organization. Stephen Midgley, Invafresh’s Vice President of Marketing, fosters a two-decade-long career delivering on increased brand aware

Growing into New Markets with Content Marketing

May 20 2023 32 mins  
Ultra targeted content engages audiences better–but growing a global brand with a small marketing team means that it needs to be balanced with the art of repurposing without sacrificing quality. Cheryl Martel knows this firsthand. As the Global Head of Content for leadership advisory and executive recruiting firm Egon Zehnder, Cheryl is a longtime storyteller and one of a two-pe

Driving Growth and Leadership Buy-In With Strategic Content

Apr 18 2023 33 mins  
Executive buy-in and a strategic content program are the magic ingredients for driving growth. Ten Speed Co-Founder and CEO Nate Turner built the inbound engine that scaled Sprout Social to $100m ARR, and now consults for companies like Help Scout, Zylo, Hologram and Popular Pays. In this episode, he shares his strategies for B2B marketers and how to best utilize content for succe