May 18 2021 51 mins 12
Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at Hotjar, talks through "product-led" content, writing search content without becoming a copycat, and levelling-up your career by thinking less like a writer, and more like a strategist.
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Hosts
- Dr. Fio Dossetto is the editor-in-chief of contentfolks, and the former Senior Editor at Hotjar.
- Ryan Law is the Director of Marketing for Animalz, an agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms.
Mentioned in the Episode
- Fio's newsletter, contentfolks
- Fio's talk for Wynter: Product-LED Content: A Powerful (& Under-utilized) Approach to Content
- Examples of product-led content
- Ahref's free course, Blogging for Business
- Animalz's article, Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out
- Animalz's article, You’re a Content Marketer, Not a Writer
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