Jan 24 2025 29 mins
Join John Golden as he interviews John Craner, founder of Agrarian, on sales strategies in agriculture. Learn how trust-building, empathy, and a customer-focused approach can help sales professionals thrive in this unique industry. Craner offers practical tips on navigating long sales cycles, understanding farmers' psychology, and becoming a trusted partner in the rural sector. Don't miss this episode packed with valuable insights for sales success.