Jun 07 2024 43 mins
Welcome to The Revenue RoomTM, where we explore the critical roles that drive business growth and success. Hosted by industry expert Heather Holst-Knudsen, each episode explores the multifaceted world of revenue generation, from marketing and sales to customer success and strategic partnerships.
In this episode, Heather sits down with Amy Roman, CEO of Amplify GTM, to discuss the intricacies of driving sustainable revenue growth in B2B environments. With her rich background spanning consumer packaged goods to IT-managed services, Amy brings a wealth of knowledge and actionable insights.
Whether you're a business leader aiming to scale your organization, a sales professional seeking to enhance your skills, or simply someone interested in the dynamics of revenue generation, this discussion is filled with practical advice to help you align your teams and strategies for optimal performance.
Heather and Amy discuss:
- Balancing Art and Science in Revenue Growth: Combining data utilization with gut instincts.
- Customer Pain Points and Challenges: Techniques for understanding and addressing customer pain points.
- Data Activation Challenges: Overcoming obstacles in understanding and actioning data for revenue growth.
- Aligning Roles and KPIs: Why you need to align critical roles with KPIs.
- Sales and Marketing Alignment: Addressing common misalignments between these departments.
- Customer Centricity: The role of customer success and service delivery based on organization size.
- The Role of a Chief Revenue Officer (CRO): Skills, experience, and responsibilities for success
- Maximizing Customer Spend: Importance of cross-selling and upselling within account management teams.
Tune in to gain valuable perspectives and actionable tips that will empower you to unlock your company's full potential and stay ahead in the competitive market.
Don't miss this episode if you are looking to refine your go-to-market strategy, enhance team alignment, and drive sustainable revenue growth. Subscribe to our channel on h2klabs.com for more insights and upcoming episodes.
ATTEND REVVEDUP 2025
RevvedUP is an event designed specifically for CEOs and their C-Suite teams leading B2B/B2C media, event, information, data and marketplace businesses. Join the industry leaders and visionaries leveraging digital, data assets and AI to drive exceptional growth and superior enterprise value. To register and learn more, please visit https://www.accelevents.com/e/revvedup-2025.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
To join Revenue Room™ Connect, please visit https://info.h2klabs.com/revenue-room-connect-information-request