Episode 118 - The LiftAffect Effortless Sleep Solution: Breaking Free from Insomnia


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Mar 07 2025 31 mins   1
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In this episode, Matt and Karl discuss the launch of LiftAffect's comprehensive 12-week course, "The Lift Effect Effortless Sleep Solution." Matt shares his personal struggle with insomnia and explains why traditional approaches like CBTI often fall short. The course is built around a revolutionary philosophy that insomnia is caused by "fear of wakefulness" and introduces the "gas and brake" model of sleep. They explain how excessive attention to sleep paradoxically makes it harder to achieve, and outline the course structure which includes weekly videos, group sessions, and ongoing support. This program aims to help participants rebuild a natural, effortless relationship with sleep without relying on supplements or complicated sleep hygiene rules.

For more information, please visit the following websites:
- LiftAffect Website
- The V1 Project Website