Nov 11 2024 21 mins 1
That Solo Life, Episode 274: Five Things Solo PR Pros Should Do Before The New Year
In This Episode
The final quarter of the year is here, and we are all sprinting toward the finish line. But before we close the books on 2024, there are a few things to do to prepare for 2025. In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane cover five things to do (and think about) before we close the books on this year.
Karen and Michelle kick off the discussion by highlighting the Corporate Transparency Act and the BOI reporting requirements that came into effect this year. Many small business owners may not be aware of these obligations, so they emphasize the simplicity of the filing process and encourage listeners to complete it before the year ends.
The co-hosts then turn the focus to the importance of defining and understanding your values as business owners. Consumers increasingly prioritize corporate values in their buying decisions. This consideration is not limited to B2C companies but impacts B2B as well.Michelle and Karen discuss having a clear set of values for your Solo PR business. Values can guide decision-making and attract the right clients.
The conversation then moves to the critical topic of Key Performance Indicators (KPIs) and analytics. Listeners are urged to become comfortable with understanding how PR impacts client KPIs and using those metrics to demonstrate value.
Pricing models are evolving as companies adapt to marketing conditions. Michelle and Karen discuss the need for flexibility in pricing strategies, particularly in light of changing client needs and economic uncertainties. They discuss the need to have a range of pricing options available such as project-based pricing and flexible retainer options to better align with client expectations and your own financial stability.
Finally, the hosts address the integration of AI into our workflows. They discuss the importance of distinguishing between using AI as a tool versus relying on it to produce work independently. We emphasize the need for ethical considerations and transparency when using AI, as well as the importance of verifying information sourced through AI tools.
Throughout the episode, Karen and Michelle aim to equip listeners with actionable insights and strategies to navigate the complexities of running a solo business. They encourage everyone to take proactive steps, from filing necessary reports to refining pricing strategies, all while maintaining a focus on values and data-driven practices.
We hope you find value in our discussion and encourage you to share this episode with fellow PR pros and marketers. Don't forget to check out soloprpro.com for more resources to help you build a better business. Thank you for joining us on this journey, and we look forward to connecting with you in our next episode!
Episode Timeline
00:00:00 - Introduction and Q4 Reflection
00:01:30 - Corporate Transparency Act and BOI Reporting
00:05:04 - Understanding Your Values
00:10:45 - The Importance of KPIs and Analytics
00:15:12 - Pricing Strategies for 2025
00:20:22 - AI Disclosure and Ethical Use
00:21:33 - Conclusion and Call to Action
Resources:
- Corporate Transparency Act
- Beneficial Owner Information Filing
- AMEC Guide to Measurement
- G2 PR Measurement Post
- How to Create an AI Usage Policy
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