That Solo Life: The Solo PR Pro Podcast

Oct 28 2024 100 ep. 20 mins 26
That Solo Life: The Solo PR Pro Podcast artwork

That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com

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Finding Balance: How Hobbies Enhance Professional Life with Paula MacDonald

Oct 28 2024 23 mins  
That Solo Life, Episode 272: Finding Balance: How Hobbies Enhance Professional Life with Paula MacDonald In this Episode In this episode of That Solo Life , we had the pleasure of welcoming Paula MacDonald, a dynamic solo PR practitioner with a fascinating background in film production and technical theater. As the Principal Consultant of ImageSuite PR in St. Petersburg, Florida, P

Why and How to Raise Your Solo PR Rates

Oct 21 2024 27 mins  
In this episode of That Solo Life co-hosts Karen Swim, APR and Michelle Kane welcome back one of their favorite guests, Chip Griffin, from the Small Agency Growth Alliance. The episode centers around a crucial topic for PR professionals and marketers who work independently: raising rates.

Why We Need Truth Over Politics in a Crisis

Oct 14 2024 13 mins  
That Solo Life, Episode 270: Why We Need Truth Over Politics in a Crisis In this Episode Recorded in the aftermath of Hurricane, this episode of "That Solo Life" podcast looks at the issue of misinformation in the wake of a crisis. Hosts, Karen Swim, APR and Michelle Kane examine the real world impact of mis-, mal- and disinformation during a regional crisis. The hosts emphasiz

Cheesy Lessons In Crisis Management From A Viral Mishap

Oct 07 2024 17 mins  
That Solo Life, Episode 269: Cheesy Lessons In Crisis Management From A Viral Mishap In this Episode In episode 269 of “That Solo Life” podcast, Karen Swim, APR and Michelle Kane discuss the viral video of a customer receiving a mac and cheese order without the macaroni, and how the business handled the situation by responding with a humorous TikTok video. The hosts highlight

Why Media Literacy is Crucial in an Age of Untruths

Sep 30 2024 15 mins  
In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kaen discuss the importance of media literacy and combating misinformation, particularly for public relations professionals. The hosts highlight how the rise of AI and deepfake technology has made it increasingly difficult to discern truth from fiction. They emphasize the responsibility of PR pros to educate t

Beyond the Pretty: Understanding the True Value of PR

Sep 23 2024 13 mins  
In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane dive into the evolving landscape of public relations and marketing, particularly focusing on the value of strategic thinking in our professions.

Navigating the New Normal of AI

Sep 16 2024 16 mins  
In this episode of ”That Solo Life,” co-hosts Karen Swim, APR and Michelle Kane delve into the complex and evolving relationship between artificial intelligence (AI) and the world of public relations (PR).

How PR Pros Can Leverage that Back to School Energy

Sep 09 2024 16 mins  
It’s back to school season and for Solo PR Pros it’s a great time to refresh and reset. In today’s episode Karen Swim, APR and Michelle Kane dive into the topic of embracing a back-to-school mindset as solopreneurs. As the fall season approaches, they discuss the importance of self-care, professional development, and rejuvenation in order to stay sharp and serve clients effec

The Client Conversations You Need to Have Now

Sep 02 2024 18 mins  
In this episode of ”That Solo Life,” co-hosts Karen Swim, APR and Michelle Kane dive into the importance of year-end client conversations for PR professionals and marketers. As the final quarter of the year approaches, the hosts emphasize the significance of checking in with clients to ensure alignment, satisfaction, and strategic planning for the upcoming year.

How To Transform PR With Trauma-Informed Practices with Kahshanna Evans

Aug 26 2024 32 mins  
That Solo Life, Episode 263: How To Transform PR With Trauma-Informed Practices with Kahshanna Evans In this Episode In this episode of "That Solo Life," co-hosts Karen Swim and Michelle Kane are joined by the passionate and inspiring Kahshanna Evans, a senior strategist at Kissing Lions Public Relations. Kahshanna's expertise lies in community building through communication strate