That Solo Life: The Solo PR Pro Podcast

Dec 02 2024 100 ep. 19 mins 26
That Solo Life: The Solo PR Pro Podcast artwork

That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com

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That Solo Life Episode 277: Quick Things to Check Off Before the Year Ends

Dec 02 2024 18 mins  
That Solo Life, Episode 277: Quick Things to Check Off Before the Year Ends In This Episode In this episode of That Solo Life , Karen Swim, APR and Michelle Kane discuss a few simple tasks that solo business owners need to consider as the year comes to a close. The co-hosts kick off the discussion with information about the Corporate Transparency Act and the necessity for busines

Heart And Humanity: Delivering Authentic Messages In the AI Age

Nov 25 2024 16 mins  
That Solo Life, Episode 276: Heart And Humanity: Delivering Authentic Messages In the AI Age In this Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane dive into the intersection of technology, nostalgia, and the human experience, particularly in the context of recent advertising trends and societal shifts. The conversation kicks off with discussi

Get Proactive with Acquiring New Clients

Nov 18 2024 14 mins  
In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss strategies for solo PR professionals and marketers to improve their own business development and marketing efforts.

Five Things Solo PR Pros Should Do Before The New Year

Nov 11 2024 21 mins  
That Solo Life, Episode 274: Five Things Solo PR Pros Should Do Before The New Year In This Episode The final quarter of the year is here, and we are all sprinting toward the finish line. But before we close the books on 2024, there are a few things to do to prepare for 2025. In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane cover five things to do (an

Being a PR Pro in the Age of Mistrust

Nov 04 2024 16 mins  
That Solo Life, Episode 273: Being a PR Pro in the Age of Mistrust In this Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss the pressing issues of declining trust in institutions and how it impacts the practice and perception of the public relations industry. The co-hosts discuss how the lack of trust has allowed for the proliferati

Finding Balance: How Hobbies Enhance Professional Life with Paula MacDonald

Oct 28 2024 23 mins  
That Solo Life, Episode 272: Finding Balance: How Hobbies Enhance Professional Life with Paula MacDonald In this Episode In this episode of That Solo Life , we had the pleasure of welcoming Paula MacDonald, a dynamic solo PR practitioner with a fascinating background in film production and technical theater. As the Principal Consultant of ImageSuite PR in St. Petersburg, Florida, P

Why and How to Raise Your Solo PR Rates

Oct 21 2024 27 mins  
In this episode of That Solo Life co-hosts Karen Swim, APR and Michelle Kane welcome back one of their favorite guests, Chip Griffin, from the Small Agency Growth Alliance. The episode centers around a crucial topic for PR professionals and marketers who work independently: raising rates.

Why We Need Truth Over Politics in a Crisis

Oct 14 2024 13 mins  
That Solo Life, Episode 270: Why We Need Truth Over Politics in a Crisis In this Episode Recorded in the aftermath of Hurricane, this episode of "That Solo Life" podcast looks at the issue of misinformation in the wake of a crisis. Hosts, Karen Swim, APR and Michelle Kane examine the real world impact of mis-, mal- and disinformation during a regional crisis. The hosts emphasiz

Cheesy Lessons In Crisis Management From A Viral Mishap

Oct 07 2024 17 mins  
That Solo Life, Episode 269: Cheesy Lessons In Crisis Management From A Viral Mishap In this Episode In episode 269 of “That Solo Life” podcast, Karen Swim, APR and Michelle Kane discuss the viral video of a customer receiving a mac and cheese order without the macaroni, and how the business handled the situation by responding with a humorous TikTok video. The hosts highlight

Why Media Literacy is Crucial in an Age of Untruths

Sep 30 2024 15 mins  
In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kaen discuss the importance of media literacy and combating misinformation, particularly for public relations professionals. The hosts highlight how the rise of AI and deepfake technology has made it increasingly difficult to discern truth from fiction. They emphasize the responsibility of PR pros to educate t