Marketing O'Clock - Digital Marketing News

Oct 24 2024 379 ep. 58 mins 227

Marketing O'Clock - Digital Marketing News Podcast artwork

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

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Keep eComm & Carry On. Google Ads Changes Pmax Shopping Priorities

Oct 24 2024 59 mins

Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock, Google ads gets its (eComm) priorities straight between PMAX & Shopping. Traveling is made easier with new Google travel feel opportunities. Plus, updates on the alleged "man who killed Google" and some big changes over at big G. Thank you Adzviser for sponsoring today’s show! Supercharge your mar

Keeping You POASted On Gross Profit Optimization in Google Ads

Oct 17 2024 63 mins

This week on Marketing O’Clock, Google will reCOGSnize gross profit in smart bidding with a new optimization setting. Meta is giving new meaning to “no comment” with a new ad setting. Plus, Google is going on a shopping spree with a fully transformed design. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with accurate, real-time data.

The wAIt is Over(view). Ads Rolling Out In Google’s AI Overview.

Oct 10 2024 62 mins

Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock. We are AI OverYou, Google. A slew of AI Overview updates were announced last week, including (finally) ads in AI overviews. Plus, breaking up is hard to do but the DOJ has plans to break up Google. And, Google makes its most evil move yet, showing competitor ads above local reviews. Thank you Adzviser fo

AI is uSERPing Bing Results. GenerAtIve Search Experience is Rolling Out.

Oct 03 2024 60 mins

This week on Marketing O’Clock, it should come as no SERPrise that Bing is rolling out AI search results. We tell you everything you need to know about Bing Generative Search Experience. Plus, in a Shopping turn of events, Google is updating the look of Shopping. Tune in to hear Instagram’s new signature sound and all the other news you missed this week! Thank you WIX Studio D

TikTok on the Clock the $earch Party Don’t Stop | Search Campaigns Are Coming to TikTok

Sep 26 2024 48 mins

TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O’Clock Episode 350 This week on Marketing O’Clock, Google’s dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “watching” accounts closely spot a new PMax video setting. Visit us at - https://marketingoclock

Accentuate the Positive… PMAX is Getting Negatives

Sep 19 2024 52 mins

Negative Keyword for PMAX, YouTube Communities & More | Marketing O’Clock Episode 349 This Week on Marketing O’Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week. Thank you Optmyzr for sponsoring this week’s show. Get a free tr

eCPC You Never. Google Will Phase Out eCPC Bidding for Search & Display

Sep 12 2024 53 mins

eCPC Deprecation This week on Marketing O’Clock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week. Start your free trial. Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock

BInG Updates Coming to Microsoft Advertising

Sep 05 2024 57 mins

This week on Marketing O’Clock, new updates from Microsoft Advertising open new doors (or Windows?) for advertisers. Video Action Campaigns will be VACating your account and migrating to Demand Gen. Plus, GA4’s latest update hits the (bench)mark, and Google seems to be shopping around a new design for mobile shopping results. Visit us at - https://marketingoclock.com/ 👍

Get It TAGether! Tag Diagnostics + New Consent Management Tools for Google Advertisers

Aug 29 2024 77 mins

Get It TAGether! Tag Diagnostics + New Consent Management Tools for Advertisers This week on Marketing O’Clock, Google helps advertisers get their acts TAGether with Tag Diagnostics and consent management tools. Plus, it’s exhausting rooting for the Anti(trust)-Hero as Google lands itself in hot water with the DOJ again. Then, is this what streams are made of? YouTube rolls out

I Think The Apple's Rotten Right to the [August 2024] Core [Update]

Aug 22 2024 45 mins

This week on Marketing O’Clock August is slipping away into a moment in time as the August 2024 Core Update rolls out. We think Meta Ads’ new features Rule, or at least Value Rule. Plus all the digital marketing news you may have missed this week. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, s