Marketing O'Clock - Digital Marketing News

Nov 14 2024 382 ep. 58 mins 227

Marketing O'Clock - Digital Marketing News Podcast artwork

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

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The Missing Link? Google Tests Linked Callout Assets Under Headlines

Nov 14 2024 47 mins

Blue Links Under Headlines, & More Digital Marketing News | Marketing O’Clock | Episode 356 This week on Marketing O’Clock, Google tests linked callout assets under headlines. Google rolls out a core update just in time for the holiday season. Plus, Google Ads manager tries to cure(ate) publisher pain points. Visit us at - https://marketingoclock.com/ 👍 Like, Share

A New Search Engine Has Entered the ChatGPT

Nov 07 2024 59 mins

Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock, A New Search Engine Has Entered the ChatGPT, Google Ads loses credit in our book thanks to a partner program promotion change. Plus, Google allegedly gives some unhelpful advice to those hit by the HCU. Thank you Adzviser for sponsoring today’s show. Supercharge your marketing analytics with accurate,

Mind Your Own Business Links. Google Ads Rolls Out New Asset type.

Oct 31 2024 64 mins

This week on Marketing O’Clock, Sitelinks as usual? Google Ads quietly launched a confusing new asset type. Plus, Google ADded lots of revenue in Q3 and Google called off Call Ads. Thank you Wix for sponsoring this week’s show! Wix Studio is the intuitive way for agencies and enterprises to design exceptional sites, with full-stack business solutions, multi-site management and

Keep eComm & Carry On. Google Ads Changes Pmax Shopping Priorities

Oct 24 2024 59 mins

Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock, Google ads gets its (eComm) priorities straight between PMAX & Shopping. Traveling is made easier with new Google travel feel opportunities. Plus, updates on the alleged "man who killed Google" and some big changes over at big G. Thank you Adzviser for sponsoring today’s show! Supercharge your mar

Keeping You POASted On Gross Profit Optimization in Google Ads

Oct 17 2024 63 mins

This week on Marketing O’Clock, Google will reCOGSnize gross profit in smart bidding with a new optimization setting. Meta is giving new meaning to “no comment” with a new ad setting. Plus, Google is going on a shopping spree with a fully transformed design. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with accurate, real-time data.

The wAIt is Over(view). Ads Rolling Out In Google’s AI Overview.

Oct 10 2024 62 mins

Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock. We are AI OverYou, Google. A slew of AI Overview updates were announced last week, including (finally) ads in AI overviews. Plus, breaking up is hard to do but the DOJ has plans to break up Google. And, Google makes its most evil move yet, showing competitor ads above local reviews. Thank you Adzviser fo

AI is uSERPing Bing Results. GenerAtIve Search Experience is Rolling Out.

Oct 03 2024 60 mins

This week on Marketing O’Clock, it should come as no SERPrise that Bing is rolling out AI search results. We tell you everything you need to know about Bing Generative Search Experience. Plus, in a Shopping turn of events, Google is updating the look of Shopping. Tune in to hear Instagram’s new signature sound and all the other news you missed this week! Thank you WIX Studio D

TikTok on the Clock the $earch Party Don’t Stop | Search Campaigns Are Coming to TikTok

Sep 26 2024 48 mins

TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O’Clock Episode 350 This week on Marketing O’Clock, Google’s dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “watching” accounts closely spot a new PMax video setting. Visit us at - https://marketingoclock

Accentuate the Positive… PMAX is Getting Negatives

Sep 19 2024 52 mins

Negative Keyword for PMAX, YouTube Communities & More | Marketing O’Clock Episode 349 This Week on Marketing O’Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week. Thank you Optmyzr for sponsoring this week’s show. Get a free tr

eCPC You Never. Google Will Phase Out eCPC Bidding for Search & Display

Sep 12 2024 53 mins

eCPC Deprecation This week on Marketing O’Clock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week. Start your free trial. Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock