Oct 02 2024 40 mins 2
Beatrice Ngalula Kabutakapua is a business storytelling coach who uses the power of story to help organisations and their leaders improve their communication styles.
In a commercial world that is increasingly data-driven and preoccupied by measurement, how do we create emotional connection that sustains colleague engagement, builds trust and improves communication at work?
A two-time speaker at the IoIC festival, Beatrice chats with Jen, Dom and Cat and shares why storytelling is such a compelling communication technique, particularly in times of ongoing and profound change.
Takeaways
- Storytelling is a powerful method of communication that engages and connects with employees.
- Stories create an emotional connection and make messages more memorable and impactful.
- Creating a storytelling culture in the workplace allows employees to feel safe to share their stories.
- Storytelling is crucial in change and transformation communication, helping employees understand and care about the change.
- Internal communicators should work on their own storytelling skills and use storytelling as a coaching tool to help leaders share their stories effectively.
About Beatrice Ngalula Kabutakapua
Beatrice Ngalula Kabutakapua is a professional storyteller, having worked as a journalist and documentary maker for a decade, she now supports international organisations as a business storytelling coach. Beatrice applies storytelling to engage, retain and develop internal audiences so that employees advance in their careers, are more productive, and lead with clarity of communication.
LinkedIn | https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/
