Finding Balance: How Hobbies Enhance Professional Life with Paula MacDonald


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Oct 28 2024 23 mins  
That Solo Life, Episode 272: Finding Balance: How Hobbies Enhance Professional Life with Paula MacDonald
In this Episode

In this episode of That Solo Life , we had the pleasure of welcoming Paula MacDonald, a dynamic solo PR practitioner with a fascinating background in film production and technical theater. As the Principal Consultant of ImageSuite PR in St. Petersburg, Florida, Paula has successfully transitioned from an aspiring student filmmaker to a creative force in the public relations industry. Her unique storytelling skills, honed at the prestigious USC School of Cinematic Arts, allow her to serve a diverse range of clients in professional services, hospitality, sports, and agriculture.


During our conversation, Paula shared her inspiring journey and how her unconventional path has enriched her career in PR. We discussed the importance of diverse backgrounds in the field and how they can enhance creativity and adaptability. Paula also highlighted her involvement in the APR program, emphasizing how it provides a valuable framework for PR professionals looking to develop their careers.


One of the most exciting parts of our discussion was Paula's newfound passion for skateboarding, which she embraced after watching Tony Hawk's documentary. She candidly shared her experience of overcoming fears and self-limiting beliefs as she learned to skateboard as an adult. Paula's journey into this thrilling hobby not only brought her joy but also helped her manage anxiety and connect with a new community.


We explored how Paula's skateboarding hobby has influenced her professional life, encouraging her to take measured risks and embrace new challenges. She emphasized the importance of hobbies for personal growth and mental well-being, reminding us that pursuing interests outside of work can lead to greater creativity and clarity in our professional endeavors.


In addition to her skateboarding journey, Paula discussed her commitment to addressing gender inequity in the sport. She founded a nonprofit organization called Girls Skate Inc., aimed at bringing more girls and women into skateboarding. Through organizing events at the Skate Park of Tampa, Paula has successfully created a supportive community that fosters friendships and encourages participation among women of all ages.


As we wrapped up the episode, Paula shared her future aspirations, including her interest in puppetry and how she plans to combine her passions for skateboarding and early childhood education. Her enthusiasm and dedication to making a difference are truly inspiring.


This episode is a reminder that it's never too late to pursue new interests and that our hobbies can significantly enrich our lives, both personally and professionally. We encourage our listeners to embrace their passions and explore the possibilities that come with stepping outside their comfort zones.


Join us for this uplifting conversation with Paula MacDonald, and be inspired to take on new challenges in your own life!



About Paula MacDonald


Paula MacDonald's journey from aspiring student filmmaker to solo PR practitioner is a story of adaptability and creativity. With a background in technical theatre and a degree in film production from the prestigious USC School of Cinematic Arts, Paula brings a unique perspective of visual communication and storytelling to her PR work.


As the principal consultant of Image Suite PR in St. Petersburg, Florida, Paula leverages her storytelling skills to serve clients in professional services, hospitality, sports, and agriculture. Her leadership in PRSA, both at the chapter level and nationally, underscores her commitment to the public relations industry and to independent practitioners.


You can connect with Paula on her website, LinkedIn. Follow Girls-Sk8 online or Instagram.


Episode Timeline


00:00:00 - Introduction to That Solo Life Podcast

00:00:13 - Meet Paula MacDonald

00:00:46 - From Film Production to PR

00:02:40 - The Value of Diverse Backgrounds in PR

00:04:00 - The APR Program and Its Benefits

00:04:32 - Paula's New Hobby: Skateboarding

00:05:43 - Overcoming Fear in Pursuing Hobbies

00:08:04 - Connecting Hobbies to Professional Growth

00:10:02 - The Importance of Hobbies for Wellbeing

00:12:23 - Future Aspirations in Skateboarding

00:12:49 - Combining Passions: Skateboarding and Puppetry

00:14:31 - Addressing Gender Inequity in Skateboarding

00:15:52 - Launching Girls Skate Inc.

00:16:51 - Community Impact and Events

00:18:40 - The Benefits of Trying New Things

00:20:32 - Advice for Embracing Hobbies

00:22:13 - Connecting with Paula MacDonald

00:23:41 - Closing Thoughts and Future Plans


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Say Thanks to Paula MacDonald!


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Listen to the episode on our website, Apple Podcasts, Spotify, Amazon Music, or on your favorite podcast platform. You can also watch the interview on YouTube here.