Nov 27 2024 33 mins
What does it take to achieve operational marketing excellence?
Peter Mahoney, author of The Next CMO: A Guide to Operational Marketing Excellence, joins us to explore this question. Peter is a seasoned marketing and sales leader, former CMO of Nuance Communications, and currently the Chief Commercial Officer at GoTo. Drawing on over 35 years of experience, Peter shares insights into the evolving role of the CMO, the increasing importance of financial accountability in marketing, and the distinction between leading and running a marketing organization.
In this episode, we explore:
- What operational marketing excellence looks like in practice
- How CMOs can balance short-term wins with long-term strategic goals
- Key skills needed for today’s marketing leaders to thrive
- Strategies to communicate marketing’s value to the C-suite
Join us as we unpack Peter’s perspectives on transforming marketing organizations to meet the challenges of today’s dynamic business landscape.
Connect with Peter on LinkedIn:
https://www.linkedin.com/in/pemahoney/
Visit the GoTo website:
https://www.goto.com