Mar 26 2024 32 mins
Chris Dugmore, Corporate Affairs Director at Mars Food & Nutrition Europe, discusses the strategies, challenges, and evolution of corporate communication within this global powerhouse.
Key takeaways:
- Navigating Diversity: Discover how Mars effectively navigates diverse cultures, segments, and geographies, ensuring cohesive communication strategies across the board.
- Purpose-Driven Leadership: Explore the integral role of purpose-led leadership in shaping Mars' corporate affairs initiatives, reflecting a commitment to sustainability, ethics, and innovation.
- Strategic Coordination: Gain insights into the meticulous coordination efforts undertaken to ensure alignment across global markets, segments, and corporate messaging.