Spin Unspun

Mar 26 2024 17 ep. 40 mins 1
Spin Unspun Podcast artwork

Spin Unspun is the ultimate podcast for leaders seeking a competitive edge in the world of corporate affairs. Join us as we delve into the minds of influential leaders and industry experts who have harnessed the power of strategic influence to propel their organisations to new heights. Through in-depth interviews and engaging discussions, we uncover the strategies, tactics, and mindset required to navigate the complex web of corporate affairs and communications. Hosted by Instinctif Partners, strategic reputation advisors, partnering with our clients to navigate change.

  Business
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Inside the World of Corporate Affairs at Mars

Mar 26 2024 32 mins  
Chris Dugmore, Corporate Affairs Director at Mars Food & Nutrition Europe, discusses the strategies, challenges, and evolution of corporate communication within this global powerhouse. Key takeaways: Navigating Diversity: Discover how Mars effectively navigates diverse cultures, segments, and geographies, ensuring cohesive communication strategies across the board. Purpose-Driv

Revolut’s Head of Corporate Communications on Communicating Trust and Innovation

Feb 13 2024 28 mins  
We’re joined by Michael Bodansky, Head of Corporate Communications at Revolut, to explore his journey from agency life to in-house corporate communications. Drawing from his diverse background at agencies like Ogilvy and Freud's, Michael shares valuable insights on the evolving role of corporate communications in today's fast-paced business environment. Key Takeaways: Discover th

Rachel Garstang of Grosvenor on the Power of Finding Your Champions

Jan 23 2024 25 mins  
Rachel Garstang, Head of Corporate Communications and Stakeholder Engagement at Grosvenor, shares insights into the renowned urban property portfolio, including managing iconic spaces like London's Mayfair and Belgravia. Rachel shares her strategic approach to demonstrating the business's soul and addressing societal expectations through compelling storytelling. Discover the signif

The Evolution of Corporate Communications with Visa’s Jennifer Scardino

Dec 12 2023 43 mins  
Jennifer Scardino, Senior VP; Head of Communications Europe at Visa, shares her dynamic career journey spanning the corridors of power in political offices to the helm of global communications and corporate affairs at Citi, Santander, and Visa. Discover the invaluable lessons learned during Jennifer's early career, like crafting news clips manually and navigating the politics of ph

Aligning Corporate Affairs with Impact: Judith Everett at The Crown Estate

Dec 05 2023 41 mins  
In this episode, we unravel the wisdom of Judith Everett, Executive Director Purpose, Sustainability & Stakeholder at The Crown Estate. Discover the stark differences between corporate affairs at major global entities like AstraZeneca and Shell versus the unique challenges and freedoms Judith navigates at The Crown Estate. Find out how Judith makes purpose a guiding force behin

A Unique Vantage Point: The Corporate Affairs Journey of Sky’s Matt Ridsdale

Nov 28 2023 29 mins  
Matt Ridsdale, Group Chief Corporate Affairs Officer at Sky, shares his diverse career journey, from becoming joint CEO at Tavistock at 28, then initiating transformative strategies as Executive Director at Camelot (operator of the National Lottery) to steering the helm of corporate affairs at Sky. From conducting strategic reviews to integrating his teams in corporate affairs –

The Role of Corporate Comms in Tackling Climate Change: Luke Herbert at Climate Group

Nov 21 2023 33 mins  
Luke Herbert, the Executive Director of International Communications at Climate Group, discusses how companies can navigate talking about climate action and some of the latest twists from greenwashing to net zero challenges. Discover the smart strategies and initiatives driving change as Luke shares his expertise in the intersection of corporate affairs and environmental responsibi

A leading framework for Corporate Affairians – Alex Cole of the Ithaca Centre

May 15 2023 54 mins  
After 20 years leading corporate affairs for three multinational organisations, Alex Cole is dedicated to developing her peers and successors to become better “corporate affairians” at the Ithaca Centre for Corporate Affairs Leadership. From a career beginning in politics, working under Jack Straw, to honing her craft at the likes of Bupa, Sainsbury’s and Cadbury Schweppes, A

Matt Grayson of Redrow on football and housebuilding

May 01 2023 46 mins  
What have Premier League football and housebuilding got in common when it comes to comms? Matt Grayson knows thanks to a career that has taken him from Wolverhampton Wanderers Football Club, to Redrow via a stint in banking with HBOS. In this episode Matt talks about how football and homes lie at the heart of communities and what communicating effectively with fans and homeowners h

Banking on reputation – Andrew Walton of Lloyds Banking Group

Apr 17 2023 49 mins  
In banking, trust is the key commodity. Andrew Walton, Chief Corporate Affairs Officer at Lloyds Banking Group, shares his insight into managing reputation and effective communications at a time when banking is once again under intense scrutiny. What lessons have been learnt from successive banking crises? What are the key reputation issues that banks face? How is Lloyds differenti