The Price of Clean: Handling Price Increases & Customer Expectations


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Mar 20 2025 37 mins  

In this episode of Confessions of a Cleaning Business Owner, we discuss the challenges of pricing in the cleaning industry, particularly the emotional and practical difficulties of increasing rates. From managing customer reactions to navigating difficult conversations, we explore why clear, authentic communication is essential for maintaining client relationships while ensuring financial stability.


We also look at the complexities of one-off cleaning jobs, the importance of managing customer expectations, and the reality that not every client will be the right fit for your service. Additionally, we cover recruitment strategies, the emotional aspects of hiring, and how structured systems can make the process more efficient.


Key Takeaways:



  • How to communicate price increases effectively

  • The emotional impact of pricing decisions on both clients and business owners

  • Why managing customer expectations prevents dissatisfaction

  • The hidden challenges of one-off cleans and pricing them correctly

  • The emotional side of recruitment and how to simplify hiring


Whether you are dealing with pricing, customer relationships, or recruitment, this episode offers insights and strategies to help you run a more profitable and sustainable cleaning business.