B2B Marketing Mindset

The marketing industry is in a state of over saturation and fragmentation. That means it’s ripe for consolidation as larger agencies buy smaller agencies.

And it’s a buyers market.

My guest today is Tom Shipley – he’s building a mega agency through acquisition. We’ll be talking about the state of the market and why now is the time to sell your firm – or not.

For many agencies being acquired isn’t the end – it’s a new beginning.

• Why now?

• Brand Acquisition Criteria

• What is the 2Y3X program?

• What do you look for in a potential Acquisition?

• What motivates buyers?

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