B2B Marketing Mindset

Feb 27 2025 75 ep. 41 mins 1
B2B Marketing Mindset Podcast artwork

Marketing Demystified

  Business
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Selling Expertise: How To Leverage Influence

Feb 27 2025 27 mins  
In this episode I talk to Patrick Prothe about influence - how to create it and wield it for coaches, consultants, marketers, trainers, speakers - anyone who sells their expertise.

To Niche Or Not To Niche

Feb 13 2025 32 mins  
If you sell expertise for a living you've probably struggled with if you should generalize or focus on a niche. You keep hearing people say that "The Niche is where it's at" from a competitive standpoint. "But....But...But we have to cast a wider net - not a narrower net so we don't miss any opportunities!" This week I have master marketer Claudia Ring to tackle this importan

The Biggest Sales Mistakes Made By Consultants, Coaches, and SMBs

Jan 30 2025 43 mins  
Today we’ll be talking about the biggest mistakes made by people who sell expertise. So coaches, consultants, professional witnesses and experts hang with us for a few minutes to see if you are making mistakes that are costing you money.

Getting In Front Of Customers At The Right Time

Nov 21 2024 32 mins  
Today we are talking about how to be in front of the right people at the right time.

Marketing Doesn’t Work

Nov 14 2024 40 mins  
If you are thinking that marketing doesn’t work for your company, today we are going to try to help you figure out why by sharing some hard truth bombs you might not want to hear.

Is Marketing In Decline?

Nov 07 2024 47 mins  
For many agencies being acquired isn't the end - it's a new beginning.

Spending Money On Marketing But Not Getting a Return? Let’s Fix It.

Oct 17 2024 47 mins  
https://youtube.com/live/ksFO7YuKcsU?feature=share

Lost Marketing Hack

Sep 26 2024 41 mins  
Today we discuss a concept that is really crucial in terms of determining your marketing strategy but it seems lost to time.

Vendor or Trusted Advisor – What Are You?

Sep 19 2024 31 mins  
Being a vendor sucks that's not something that you should aspire to. You want to be a trusted advisor but how and why? Well, worry, not because that's what today's episode is about why it sucks to be a vendor why it's only slightly better to be a solution provider and how awesome it is to be a trusted advisor.

What’s My Agency Worth?

Sep 05 2024 53 mins  
Today we blow apart the myths of selling marketing services companies with an expert who knows how it works and tolerates dumb questions.