Growth Science for B2B SaaS Companies from Mosaic Growth Solutions

Oct 24 2024 61 ep. 11 mins

Growth Science for B2B SaaS Companies from Mosaic Growth Solutions Podcast artwork

Lessons on how to grow your B2B SaaS business from executives, investors and marketing leaders from leading companies.

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The Counterintuitive Way to Build Your B2B Brand

Oct 24 2024 5 mins

The Counterintuitive Way to Build Your B2B Brand When most marketers think about driving growth, they often believe the key steps are to:- Narrowly target prospects- Focus on promoting product features- Gate content to generate leads- Constantly introduce new creative to grab attention- Keep communicating until the prospect convertsThis approach is popular because it feels intuitiv

Ever seen a small B2B brand take on industry giants and win? We did. But here’s why it didn’t last…

Oct 22 2024 3 mins

Four years ago, we conducted a marketing assessment for a B2B SaaS company. As always, we started with a competitive analysis. The results were predictable—big brands were dominating the market. But one smaller brand that was a competitor to our client stood out. Founded by industry veterans, they had built a brand and product that resonated deeply with their niche audience. They

Why Your Data Might Be Leading You Astray: Simpson’s Paradox and the Danger of Misleading Results

Oct 11 2024 3 mins

Here’s a story that should be a wake-up call for B2B SaaS CEOs. Even when you think you’re doing everything right, your data might be leading you toward decisions that could undermine your growth.You’re the CEO of a B2B SaaS company focused on driving growth. Your CMO proposes shifting from your traditional inbound sales motion to a product-led growth (PLG) strategy. Being ca

Product-Market Fit to Scale: A Key to Creating a Growth Engine

Oct 10 2024 2 mins

As a B2B SaaS CEO, just acquiring a few more customers is not the goal —you’re building something that solves a pain so well that it drives its own growth. That’s where product-market fit to scale comes into play. So, what is product-market fit really?Product-market fit (PMF) occurs when a company's product successfully satisfies a strong market demand. Marc Andreessen, who

Challenger brands can grow by doing something incredible.

Oct 09 2024 3 mins

Think about brands like:- ChatGPT- Google - Zapier- Trader Joe’s- Costco- Zara- ZapposThese are large brands today, but they started by doing something so remarkable that word spread organically. Whether it was exceptional customer service, incredible value, unique experiences, or standout product features, they each found their "something incredible."We’ve worked with companie

How to Build a Distinctive B2B Brand (And the Popular Advice That Keeps You From Doing It)

Oct 03 2024 5 mins

Building a distinctive brand is crucial for being easily identifiable to customers and prospects. But there's some misguided advice out there about how to do it. The common advice is that we need distinctive brand assets (DBAs). But our goal shouldn't be to build distinctive assets - it should be to build a distinctive brand. Here's the reality: B2B brands rarely achieve individua

There is a marketing concept that is over 100 years old that any B2B company can implement to drive growth, but almost none do

Oct 01 2024 4 mins

Distinctiveness.Distinctiveness is making your brand easily identifiable by customers.There is a fair amount of recent discussion about distinctiveness, but it is far from a new concept. Mac Martin wrote the passage below in his book ‘Advertising Campaigns’ from 1917. The language and list are almost identical to what some of the biggest names in marketing use today.Martin wrot

A Company That Hasn’t Struggled...

Sep 25 2024 3 mins

A Company That Hasn’t Struggled...After working with many different companies, we’ve seen a wide range of situations:- Those that took 20 years to find success.- Those that fought tooth and nail to grow.- Those that nearly failed.- And a rare few that seemed to grow without facing any real challenges.The hardest to work with?The ones that haven’t faced real struggles.Why? - T

When Data Leads to Bad Decisions

Sep 24 2024 5 mins

There’s a famous quote often attributed to W. Edwards Deming: “Without data, you’re just another person with an opinion.” Pretty catchy, and it’s a mindset many of us default to. But Kevin Gray nails it better: “With data, you’re just another person with an opinion. Data by themselves have no meaning.” https://www.linkedin.com/pulse/hard-hat-stats-some-commo

CEOs You Must Overcome the Marketing Playbook Mentality

Sep 23 2024 3 mins

The playbook mentality in marketing is one of the most damaging mindsets for an organization because it can lead your company to negative outcomes all while making it seem like you are doing the right thing. It is the “road to hell is paved with good intentions”.The most popular posts on LinkedIn are some sort of playbook, tips, hacks or rule; Increase your LinkedIn presence, h