The LinkedIn™ Branding Show

Oct 30 2024 131 ep. 18 mins 11
The LinkedIn™ Branding Show Podcast artwork

The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on Amazon.com

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How Becoming a "LinkedIn Giver" Helps You Become the "Go-To" In Your Field

Oct 30 2024 14 mins  
IN THIS EPISODE: With a billion+ members on LinkedIn, how do you set yourself apart to reach and resonate with your ideal audience? It's simple: become a go-to expert who generously teaches their brilliance and becomes known for narrow-lane expertise. We share examples of those with a top-of-mind recall for their specializations and willingness to teach others on the platform.

LinkedIn Direct Messages: Best (and Worst) Practices to Connect, Captivate and Start Conversations

Oct 23 2024 20 mins  
IN THIS EPISODE: Sending a direct message on LinkedIn is one of the more personalized ways to start conversations. There are best practices you can take to avoid the spammier ways to network in the DMs. We share our processes and how you can build genuine connections with LinkedIn messaging. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business

Does the LinkedIn Verification Badge Matter? Pros and Cons for Your Personal and Business Brand

Oct 16 2024 12 mins  
IN THIS EPISODE: We discuss LinkedIn Verification, a newer feature that allows users to confirm specific information about their profile, identity, workplace, or educational institution. Should do for the verification badge for your personal profile and business page? If you haven't yet gone through the process, we will share the how, why, and what point in this week's actionable

Does Content Scheduling Help You Win On LinkedIn? Our Candid Confessions on Planning Ahead vs Posting In The Moment

Oct 09 2024 11 mins  
IN THIS EPISODE: Are you on Team Schedule or Team I'll Post When I Can? In this episode, Michelle Squared discusses how and why content scheduling can benefit you and your brand-building effort. Which camp are you in? Please send us a LinkedIn DM and let us know. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponen

How to Recalculate Your LinkedIn Content Analytics: Our 3 Top Ways To Grow Without The Typical Data Points

Oct 02 2024 16 mins  
IN THIS EPISODE: Are you feeling down and discouraged about LinkedIn's reach? This can be frustrating, especially if you track (or over track) your LinkedIn analytics and content data. Good news: Analytics aren't everything, and the typical analysis of them might be steering you in the wrong path. We share our tips on what you should look for, other important metrics, and two top

The Brand Squared Content System: Our Simple and Strategic Approach to Post LinkedIn Content that Boosts Your Personal Brand

Sep 25 2024 16 mins  
IN THIS EPISODE: What's the best type of content to post on LinkedIn? What format gets the most reach? In this episode, we share our proven steps and systems before you post content on LinkedIn. No more being overwhelmed — (or waiting until everything is perfect) — we detail how to strategically post LinkedIn content that's easy for you and easy to attract the right pe

How The Latest AI Tools & Tech Hurt Your Personal and Business Brands on LinkedIn

Sep 18 2024 17 mins  
IN THIS EPISODE: AI (artificial intelligence) technology and tools are all over Linkedin. Yet, does it make sense to use it for everything and every touch point? We discuss the latest trends, tools and share how they can help and hurt your personal and business brands on LinkedIn. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on Li

How to Confidently Share Your Achievements on Your LinkedIn Profile (And Not Feel Spammy or Self Promotional)

Sep 11 2024 14 mins  
IN THIS EPISODE: Are you hesitant to celebrate your professional achievements? Whether you've been hired for a new role, guest on a podcast, won an award, published a book, or spoken at an event, your accolades are meant to be shared and showcased. We detail the why, how, and where to announce them on LinkedIn and the exact mindset you need to stop playing small and feeling to

Why Ignoring These 5 LinkedIn Profile Areas Can Lead to an Outdated and Undervalued Personal Brand Presence

Sep 04 2024 17 mins  
IN THIS EPISODE: It's a new season change: fall/autumn in the US for Michelle B Griffin and spring for Michelle J Raymond in Australia. That is the perfect time for these five quick and easy profile refreshes. We share the top areas to update and where you'd be surprised by how critical (and often overlooked) they are for keeping you top of your mind in your field. OUR B

How "Page Advocacy" is the NEW Way for Company Pages to Grow on LinkedIn

Aug 28 2024 17 mins  
IN THIS EPISODE: Michelle J Raymond introduces her new concept and framework of "page advocacy" for company pages to empower employees and teams to grow on LinkedIn and beyond. It's a new twist and "bring everyone together" approach using The Power of Two to grow the brand, culture and hiring, sales, marketing and more. OUR BOOK: The LinkedIn Branding Book