Own Your Lane® - The Brand Leaders Podcast
For B2B experts and founders ready to go from credible to category leader.
You’re brilliant at what you do, so why are you still overlooked by clients, media, and the industry?
• Your presence doesn’t reflect your authority
• Your positioning feels vague or too broad
• People know you—but don’t know what you stand for
• You’ve tried content and visibility, but you’re still blending in
If that sounds familiar, you’re in the right place.
Own Your Lane® – The Brand Leaders Podcast is the go-to show for B2B founders, fractional leaders, and expert advisors ready to position themselves as the go-to authority in their niche.
Hosted by Michelle B. Griffin, founder of Brand Leaders® and a speaker, strategist, and author, Michelle created the Own Your Lane® personal positioning system to help industry experts clarify their value, grow strategic visibility, and lead with lasting authority.
The Own Your Lane® System
Every episode connects to Michelle’s proprietary positioning framework:
• L: Launch Your Vision – Define your professional purpose and market fit
• A: Articulate Your Difference – Claim your unique value and edge
• N: Navigate Your Presence – Align your brand, visibility, and positioning
• E: Elevate Your Authority – Grow industry influence through PR, platforms, and thought leadership
What You’ll Hear:
• Authority Stories: Experts and founders share how they claimed their space, shaped their narrative, and built authority in competitive markets
• Solo Strategy Sessions: Michelle breaks down how to position yourself as a category leader with clarity, content, and confidence without generic personal branding fluff
Tune in if you're ready to:
✔ Clarify your positioning and say what you do with conviction
✔ Build visibility that drives demand—not just impressions
✔ Share thought leadership rooted in expertise, not empty content
✔ Lead with your voice, vision, and authority
About Michelle B Griffin
Michelle is a keynote speaker, 2x author (Position Yourself and The LinkedIn® Branding Book), and host of two top-ranked branding podcasts. She helps B2B founders, advisors, and expert leaders go from “credible” to category-defining through her Brand Leaders® platform powered by her Own Your Lane® system.
Her work lives at the intersection of positioning, visibility, and thought leadership—turning personal brands into business growth engines. When she’s not helping others own their lane, you’ll find her outdoors in sunny Florida, walking to ’80s tunes and making meaningful connections in everyday moments.
Ready to Own Your Lane?
Learn more and book a clarity chat to work with or book Michelle to speak/train at MichelleBGriffin.com/chat.
