B2B Marketing Done Right

Nov 05 2024 12 ep. 31 mins 1

B2B Marketing Done Right Podcast artwork

In this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff—just straight up actionable insights you can take away from each episode.

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Building Thought Leadership with Original Research Reports (with Nicole Caci from AvePoint)

Nov 05 2024 33 mins

This week on the podcast, Niels van Melick dives into the world of original research reports with Nicole Caci, Director of Content and Communications at AvePoint. Nicole recently launched a successful research report that has been referenced by industry heavyweights like Gartner.Here's what you'll learn in this episode:• Why original research reports are essential for building th

How to Build a Winning Content Strategy for B2B Companies with Long Sales Cycles (with Abi Malins from Leadwave)

Oct 23 2024 22 mins

This week on the podcast, Niels van Melick sits down with Abi Malins, Content Strategist at Leadwave, to discuss how to build an effective content strategy that truly resonates with your audience. Drawing from her experience working with B2B tech & consulting firms, Abi shares her insights on what makes a content strategy successful.Here's what you'll learn in this episode:Why

How to Create Highly Effective Thought Leadership Content (with Brooke Gocklin from CoreWeave)

Oct 16 2024 30 mins

This week on the podcast, Niels van Melick is joined by Brooke Gocklin, Head of Content Marketing at CoreWeave, to discuss how to build effective thought leadership campaigns. Brooke shares her expertise on how to develop content strategies that resonate with your audience, stand out in the market, and drive results.Here's what you'll learn in this episode:• What separates impact

How to Make Real Impact as a New Content Leader (with Sonja Jacob from Athenahealth)

Sep 24 2024 36 mins

In this episode of B2B Marketing Done Right, Niels van Melick sits down with Sonja Jacob, Director of Content Marketing at Athenahealth, to explore how content marketing leaders can make a real impact in a new company. Drawing from her experience at leading companies like Meta and Cisco, Sonja shares valuable insights on building a content function that delivers measurable results

Goodbye Lead Gen, Hello Brand Power: The Future of B2B Marketing (with Lena Weber-Reed from Getronics)

Sep 11 2024 32 mins

This week on the podcast, Niels van Melick is joined by Lena Weber-Reed, UK Marketing and Communications Manager at Getronics, to discuss the current state of B2B marketing and how teams should adapt to drive results. Lena shares her thoughts on the challenges facing B2B marketers today—from shifting away from traditional lead gen tactics to the need for a greater focus on brand

Using AI in B2B Marketing: The Dos & Don’ts (with Jade Hill from Abnormal Security)

Jul 24 2024 35 mins

This week on the podcast, Niels van Melick explores the practical use cases of AI in B2B content marketing with Jade Hill, Director of Content and Communications at Abnormal Security. Jade shares how AI tools like ChatGPT have transformed her workflow, from research to content repurposing.Here's what you'll learn in this episode:• The role of AI in writing and how to leverage it

Content Marketing in Highly Technical Companies (with Michelle Peterson from NetSPI)

Jul 10 2024 32 mins

This week, Niels van Melick talks with Michelle Peterson, Content Marketing Manager at NetSPI, about how to turn complex and technical topics into engaging content. Michelle shares her experiences and strategies for working with subject matter experts to create content that resonates with technical audiences.Here's what you'll learn in this episode:• The challenges and solu

How to Start Strong and Build Impact in a New Marketing Role (with Ife Akintoye from VantagePoint)

Jun 12 2024 28 mins

This week on the podcast, Niels van Melick is joined by Ife Akintoye, Head of Marketing at VantagePoint, to discuss strategies for making a significant impact when starting a new marketing role or at a new company. Ife shares her journey of building a successful marketing program from the ground up and offers valuable insights and practical tips for marketers at all stages of their

YouTube for B2B: How To Do It Right (with Lexi Croisdale from Varonis)

May 29 2024 30 mins

This week on the podcast, Niels van Melick sits down with Lexi Croisdale, Content Marketing Manager at Varonis, to explore why B2B companies should consider YouTube as a key distribution channel for their content. With extensive experience in growing B2B brands on YouTube, Lexi shares her insights and strategies for effective video marketing in B2B.Here's what you'll learn in this

Turning Your Employees Into a Powerful Marketing Channel With an Employee Advocacy Program (with Kit McKay from Basis Technologies)

May 07 2024 33 mins

This week, Niels van Melick sits down with Kit McKay, Global Content Manager at Basis Technologies. They discuss employee advocacy programs and how they can transform your employees into powerful marketing channels. Kit shares his firsthand experience with the launch and management of Basis Technologies' employee advocacy program.Here's what you'll learn in this episode:Why employe