B2B Marketing Done Right

Mar 13 2025 20 ep. 29 mins 1

B2B Marketing Done Right Podcast artwork

In this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff—just straight up actionable insights you can take away from each episode.

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How AI Can Make You a Better Content Marketer (with Catie Grasso from Dataiku)

Mar 13 2025 26 mins

This week on the podcast, Niels van Melick sits down with Catie Grasso, Head of Content Marketing at Dataiku, to dive into how AI is reshaping content marketing. Catie shares her insights on how her team integrates AI into their daily workflows, balances automation with creativity, and ensures high-quality content at scale.Here's what you'll learn in this episode:– The biggest mi

The Art of Doing More with Less in Content Marketing (with Elise Thrale from Napier AI)

Mar 06 2025 21 mins

This week on the podcast, Niels van Melick is joined by Elise Thrale, Head of Content at Napier AI, to discuss how to maximize content marketing impact with limited resources. Elise shares her insights on prioritizing content efforts, learning from past experiments, and repurposing high-performing assets for long-term success.Here's what you'll learn in this episode:– How to prio

How to Align Sales and Marketing Without the Headaches (with Aino Hakkinen from Sievo)

Feb 11 2025 20 mins

This week on the podcast, Niels van Melick sits down with Aino Hakinen, VP of Marketing at Sievo, to dive into the challenges and opportunities of sales and marketing alignment. With a background in sales development, Aino brings a unique perspective on how marketing can drive revenue, build stronger relationships with sales teams, and create strategies that actually move the needl

How to Build and Scale a High-Performing Content Team (with John Habib from Diligent)

Dec 17 2024 25 mins

This week on the podcast, Niels van Melick is joined by John Habib, Director of Content Strategy at Diligent, to explore what it takes to build and scale a high-performing content team. With years of experience leading content teams, John shares his insights on identifying key roles, balancing internal and external resources, and adapting to evolving business needs.Here's what you'

Breaking Down Internal Silos for Better Marketing ROI (with Elizabeth Strickert from A-LIGN)

Dec 03 2024 26 mins

This week on the podcast, Niels sits down with Elizabeth Strickart, Director of Content Marketing at A-LIGN, to explore the challenges and opportunities of breaking down organizational silos in marketing. Elizabeth shares her journey of fostering collaboration across teams to create more impactful campaigns and drive better results.Here's what you'll learn in this episode:•

How B2B Marketing Teams Should Differentiate Their Content (with Matthew Grant from SAP LeanIX)

Nov 26 2024 26 mins

This week on the podcast, Niels sits down with Matthew Grant, Director of Content Marketing at SAP LeanIX, to explore the challenges and opportunities of creating truly differentiated content in the age of AI. Matthew shares his wealth of experience in content strategy, customer storytelling, and leveraging subject matter expertise to stand out in competitive B2B markets.Here's wha

From Silos to Synergy: How Companies Should Align Their Content and Product Marketing (with Thereasa Roy from OffSec)

Nov 19 2024 28 mins

This week on the podcast, Niels van Melick is joined by Thereasa Roy, Director of Content and Product Marketing at OffSec, to explore the unique benefits of aligning product marketing with content marketing for long-term success. Thereasa shares her experiences overseeing both teams and how it has led to more cohesive messaging and impactful campaigns.Here's what you'll learn in th

How to Run Events That Drive Real Business Impact (with Carleen Hughes from Kainos)

Nov 12 2024 34 mins

This week on the podcast, Niels van Melick talks with Carleen Hughes, VP of Marketing at Kainos, about how to maximize ROI from events. With experience managing over 30 events annually, Carleen shares her insights on integrating events as a core element of a B2B marketing strategy, covering everything from planning to post-event follow-up.Here's what you'll learn in this episode:Wh

Building Thought Leadership with Original Research Reports (with Nicole Caci from AvePoint)

Nov 05 2024 33 mins

This week on the podcast, Niels van Melick dives into the world of original research reports with Nicole Caci, Director of Content and Communications at AvePoint. Nicole recently launched a successful research report that has been referenced by industry heavyweights like Gartner.Here's what you'll learn in this episode:• Why original research reports are essential for building th

How to Build a Winning Content Strategy for B2B Companies with Long Sales Cycles (with Abi Malins from Leadwave)

Oct 23 2024 22 mins

This week on the podcast, Niels van Melick sits down with Abi Malins, Content Strategist at Leadwave, to discuss how to build an effective content strategy that truly resonates with your audience. Drawing from her experience working with B2B tech & consulting firms, Abi shares her insights on what makes a content strategy successful.Here's what you'll learn in this episode:Why