B2B Marketing Done Right

Dec 17 2024 17 ep. 30 mins 1

B2B Marketing Done Right Podcast artwork

In this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff—just straight up actionable insights you can take away from each episode.

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How to Build and Scale a High-Performing Content Team (with John Habib from Diligent)

Dec 17 2024 25 mins

This week on the podcast, Niels van Melick is joined by John Habib, Director of Content Strategy at Diligent, to explore what it takes to build and scale a high-performing content team. With years of experience leading content teams, John shares his insights on identifying key roles, balancing internal and external resources, and adapting to evolving business needs.Here's what you'

Breaking Down Internal Silos for Better Marketing ROI (with Elizabeth Strickert from A-LIGN)

Dec 03 2024 26 mins

This week on the podcast, Niels sits down with Elizabeth Strickart, Director of Content Marketing at A-LIGN, to explore the challenges and opportunities of breaking down organizational silos in marketing. Elizabeth shares her journey of fostering collaboration across teams to create more impactful campaigns and drive better results.Here's what you'll learn in this episode:•

How B2B Marketing Teams Should Differentiate Their Content (with Matthew Grant from SAP LeanIX)

Nov 26 2024 26 mins

This week on the podcast, Niels sits down with Matthew Grant, Director of Content Marketing at SAP LeanIX, to explore the challenges and opportunities of creating truly differentiated content in the age of AI. Matthew shares his wealth of experience in content strategy, customer storytelling, and leveraging subject matter expertise to stand out in competitive B2B markets.Here's wha

From Silos to Synergy: How Companies Should Align Their Content and Product Marketing (with Thereasa Roy from OffSec)

Nov 19 2024 28 mins

This week on the podcast, Niels van Melick is joined by Thereasa Roy, Director of Content and Product Marketing at OffSec, to explore the unique benefits of aligning product marketing with content marketing for long-term success. Thereasa shares her experiences overseeing both teams and how it has led to more cohesive messaging and impactful campaigns.Here's what you'll learn in th

How to Run Events That Drive Real Business Impact (with Carleen Hughes from Kainos)

Nov 12 2024 34 mins

This week on the podcast, Niels van Melick talks with Carleen Hughes, VP of Marketing at Kainos, about how to maximize ROI from events. With experience managing over 30 events annually, Carleen shares her insights on integrating events as a core element of a B2B marketing strategy, covering everything from planning to post-event follow-up.Here's what you'll learn in this episode:Wh

Building Thought Leadership with Original Research Reports (with Nicole Caci from AvePoint)

Nov 05 2024 33 mins

This week on the podcast, Niels van Melick dives into the world of original research reports with Nicole Caci, Director of Content and Communications at AvePoint. Nicole recently launched a successful research report that has been referenced by industry heavyweights like Gartner.Here's what you'll learn in this episode:• Why original research reports are essential for building th

How to Build a Winning Content Strategy for B2B Companies with Long Sales Cycles (with Abi Malins from Leadwave)

Oct 23 2024 22 mins

This week on the podcast, Niels van Melick sits down with Abi Malins, Content Strategist at Leadwave, to discuss how to build an effective content strategy that truly resonates with your audience. Drawing from her experience working with B2B tech & consulting firms, Abi shares her insights on what makes a content strategy successful.Here's what you'll learn in this episode:Why

How to Create Highly Effective Thought Leadership Content (with Brooke Gocklin from CoreWeave)

Oct 16 2024 30 mins

This week on the podcast, Niels van Melick is joined by Brooke Gocklin, Head of Content Marketing at CoreWeave, to discuss how to build effective thought leadership campaigns. Brooke shares her expertise on how to develop content strategies that resonate with your audience, stand out in the market, and drive results.Here's what you'll learn in this episode:• What separates impact

How to Make Real Impact as a New Content Leader (with Sonja Jacob from Athenahealth)

Sep 24 2024 36 mins

In this episode of B2B Marketing Done Right, Niels van Melick sits down with Sonja Jacob, Director of Content Marketing at Athenahealth, to explore how content marketing leaders can make a real impact in a new company. Drawing from her experience at leading companies like Meta and Cisco, Sonja shares valuable insights on building a content function that delivers measurable results

Goodbye Lead Gen, Hello Brand Power: The Future of B2B Marketing (with Lena Weber-Reed from Getronics)

Sep 11 2024 32 mins

This week on the podcast, Niels van Melick is joined by Lena Weber-Reed, UK Marketing and Communications Manager at Getronics, to discuss the current state of B2B marketing and how teams should adapt to drive results. Lena shares her thoughts on the challenges facing B2B marketers today—from shifting away from traditional lead gen tactics to the need for a greater focus on brand