B2B Marketing Methods

Nov 01 2024 18 ep. 47 mins 1
B2B Marketing Methods Podcast artwork

Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.

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Growth, Strategy, and Innovation in B2B Marketing with Heidi Hattendorf

Nov 01 2024 48 mins  
In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Heidi Hattendorf, the founder of Transformation Insights to explore the evolving landscape of B2B marketing. Personal insights and career reflections from Heidi provide valuable takeaways for professionals looking to achieve sustainable growth and success in a rapidly evol

Mastering B2B Marketing: Strategies, Budgeting, and Collaboration with Tiffany McArthur and Aaron Eaves

Oct 18 2024 39 mins  
In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, speaks with Marketing Refresh’s own Tiffany McArthur, the VP of Account Strategy and Aaron Eaves, the VP of Digital Marketing. They explore key B2B marketing strategies amid budgeting season. The discussion focuses on formulating effective marketing budgets, understanding company g

Navigating B2B Marketing with Energy and Strategy with Sherron Washington

Oct 04 2024 59 mins  
In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, meets with Sherron Washington, a Professor, Chief Executive Officer, and Non-Profit Founder. Whether you're a seasoned marketer or new to the field, this episode provides valuable tips, strategies, and real-world examples to enhance your B2B marketing efforts.They discuss demystifyin

Navigating Marketing in a Global Brand: Marcom Insights With Hunter Holtshopple

Sep 20 2024 48 mins  
In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, interviews Hunter Holtshopple, the Marcom Manager for the Evaluation Business Line at SLB. They discuss his varied career path from a mechanical engineer to a marketing and communications leader, as well as the strategies SLB employs for effective B2B marketing. Topics include the evolution of S

Revolutionizing Ecological and Energy Solutions: A Conversation with Keith Pivonski

Sep 06 2024 55 mins  
In this episode of B2B Marketing Methods, Terri Hoffman embarks on a fascinating journey with Keith Pivonski, a visionary in ecological engineering and green energy. Terri and Keith dive into Keith’s early career experiences and the inspiration behind his work, elaborating on overcoming financial and technical challenges, and highlighting the diverse applications of their groundb

Unlocking B2B Marketing Insights with DataBox Benchmarks with Fedor Simic

Aug 23 2024 42 mins  
In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Fedor Simic, the partnership manager at Databox. They discuss the challenges and benefits of digital marketing, focusing on the importance of analyzing marketing metrics. Fedor explains Databox's innovative Benchmark Groups tool, which allows companies to compare their per

Strategies for Sustained Success in Marketing with Nikkie Freeman

Aug 09 2024 57 mins  
Terri Hoffman welcomes Nikkie Freeman, Fractional CMO and Founder of Flywheel CMO. Nikkie shares her expert insights on her varied career paths within marketing, discussing the dynamic nature and suitability for project-oriented, adaptable individuals. They talk about the first steps a manufacturing business should take to justify marketing investments, where Nikkie stresses the im

Creating Synergy Between Sales and Marketing with James Reid

Jul 26 2024 41 mins  
Terri is joined by James Reid, Director of Commercial Sales at The M.K. Morse Companies. Together, they talk about the intersection of sales and marketing, focusing on effective communication, digital marketing, and building customer relationships online. James discusses his reliance on his marketing team for product development, treating them as a crucial part of the product team.

Effective Marketing Recruitment: Balancing Experience With Skill Sets With Raegan Hill

Jul 12 2024 51 mins  
In this episode of B2B Marketing Methods, Terri welcomes special guest Raegan Hill, a seasoned marketer turned recruiter who gave Terri the idea and inspiration to start her own company while she was looking for a job. Raegan shares her journey from marketing to focusing on helping other companies find that right mixture of talent, sometimes convincing them to think far outside the

Building Thought Leadership Through Content Creation with Russel Treat

Jun 21 2024 70 mins  
In this episode of B2B Marketing Methods, Terri welcomes Russel Treat, CEO at EnerACT Energy Services, to discuss building a software company, podcast networks as a business growth tool, and the ups and downs of entrepreneurship in the industrial sector.Russel discusses his diverse background, from his time at Texas A&M and in the Air Force to his entrepreneurial ventures in ci