Feb 18 2025 38 mins
In This Episode
Peter Hoppenfeld and I dive headfirst into the state of marketing in 2025 and what it means for freelance copywriters like us. We’re talking about the major shifts happening right now, including how the FTC is tightening the reins on marketers, why bloated copy is losing its edge, and what it’s going to take to connect with a younger, savvier audience.
We also explore the importance of innovation, staying compliant, and creating marketing that’s as ethical as it is effective. Peter has been reading a ton of copy lately (as always), and he’s got some big insights into where the industry is headed. Trust me, this one’s not just for note-taking—it’s for action-taking!
What You'll Learn:
The biggest FTC regulatory updates affecting online marketers in 2025
Why old-school direct response tactics aren’t working like they used to
The importance of reaching younger audiences and breaking free from outdated formulas
How to stay compliant with new FTC rules while scaling your business
Why copy needs to be leaner, clearer, and more engaging than ever
Episode Highlights:
[00:12 – 03:39] Transition and Balance in Life and Work - Kevin Rogers opens up about navigating major life changes, including his recent divorce, and discusses the importance of balancing personal and professional life. Peter Hoppenfeld reflects on his own experiences with family and maintaining joy in his work over decades.
[03:39 – 05:50] Marketing Fatigue and the Need for Fresh Approaches - The duo dives into the problem of bloated copy and repetitive marketing strategies. They emphasize the need to pivot from overused formulas and explore ways to connect with a younger, more dynamic audience.
[07:44 – 09:30] FTC’s New "Click-to-Cancel" Rule - Peter Hoppenfeld breaks down the upcoming FTC regulation that mandates marketers to make cancellations as easy as sign-ups. The conversation touches on compliance, transparency, and the broader implications for businesses.
[12:05 – 15:30] The Role of AI in Modern Marketing - Peter and Kevin discuss the rise of AI-powered tools in marketing, sharing insights on how to ethically integrate AI while avoiding overhyped claims that could lead to scrutiny or consumer distrust.
[ 15:30 – 20:45] Simplifying Copy for Better Results - Kevin and Peter talk about the power of lean, concise copywriting. They stress why simplifying marketing messages and focusing on audience needs will set top marketers apart in 2025.
Resources:
* Download the Episode Here
* Website: PeterHoppenfeld.com
* LinkedIn: linkedin.com/in/peterhoppenfeld
Join Copy Chief: Copychief.com/join
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Connect with Kevin Rogers:
Website: CopyChief.