Podcast – The #1 Copywriter Forum & Community – Kevin Roger's CopyChief

In This Episode Peter Hoppenfeld and I dive headfirst into the state of marketing in 2025 and what it means for freelance copywriters like us. We’re talking about the major shifts happening right now, including how the FTC is tightening the reins on marketers, why bloated copy is losing its edge, and what it’s going to take to connect with a younger, savvier audience. We als

In This Episode In this episode, I sit down with Brian McCarthy, mindset coach and former copywriter, to break down imposter syndrome—one of the biggest roadblocks for freelancers. We discuss why so many copywriters struggle with self-doubt, how social media fuels insecurity, and why traditional advice like "push through it" doesn't work. Brian shares actionable strategies to r

In This Episode In this episode, I sat down with Dan Walker, son of Jeff Walker (product Launch Formula) and a seasoned leader at Internet Alchemy, to explore the intricacies of hiring top-tier copywriters through the innovative "Goods" process. We dove deep into the strategies behind finding copywriting talent that balances creativity, adaptability, and strategic thinking—es

In This Episode In this thought-provoking episode of Copy Chief Radio, Kevin Rogers sits down with Eddie Shleyner, creator of "Very Good Copy," to discuss the artistry, psychology, and daily practice of being a copywriter. Eddie shares the journey of writing his first book, the life lessons passed down from his grandmother, and how the craft of copywriting extends far beyond sell

In This Episode In this powerful episode of Copy Chief Radio, Kevin Rogers sits down with mindset master Jeremy Bellotti, founder of Personal Mastery®, to discuss the deeper levels of personal growth, high performance, and mastery. Jeremy takes listeners through the stages of personal development and how to move beyond survival-mode thinking to achieve sustainable growth, both a

In This Episode Being a writer is so much more than the words. John Carlton and I did a 25 episode podcast series together and the actual “writing of words” accounted for maybe a third of the conversation. The majority of the episodes were about the “living and thinking” behind the words. I’ve been pondering this more than ever since large language models came int

In This Episode Daniel Throssell breaks down one of his most studied emails line-by-line in this rare look into the mind of one of the best copywriters in the game. As if Australia’s Best Copywriter revealing his most closely guarded “I dare you not to buy” email wizardry wasn’t enough, we held a bullet-writing contest in the Copy Chief forum–with Daniel judging the whol

In This Episode Lizzie Mills was just 20-yrs-old and a new mom when she joined Copy Chief as one of the first members through the door in 2014. She felt like the greenest copywriter in the place, but not for long. The veteran copywriters were more than happy to guide her and show her the ropes. Today, Lizzie, along with her husband, Steve, lead their family business and h

In This Episode Live coaching session with Kevin Rogers giving you the Easy Fix on all aspects of the copywriting business. https://vimeo.com/970695170/5637810a89?share=copy Resources * Leave a review here - STITCHER | SPOTIFY | ITUNES | YOUTUBE Plus... whenever you're ready: * Become a member of Copy Chief here * Join our program for new freelancers - Accelerator * Plac

In This Episode Tom Hammaker’s life in copywriting took a radical turn last month when he was hired to become Rich Schefren’s copywriter. Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game. We called it “The Goods,” and clearly Tom has them. In this episode you’ll hear di