Sep 21 2023 23 mins
Did you attend this year’s HubSpot Inbound conference?
Whether you did or not, Devin and Margaret are here to break down the highlights of everyone's favorite marketing conference. What did they take away? What was their favorite part? (And maybe even spill a little tea about where they leave room for improvement, too.)
From juicy behind-the-scenes details of being a speaker at one of the top marketing conferences to tried-and-true conference strategies, this episode will have you both laughing and learning as Devin and Margaret reflect on their time at Inbound together.
In this episode, we’ll explore:
The power of thinking outside the booth: Devin and Margaret dish on why getting a booth might not be the best move for your event marketing strategy. Discover out-of-the-box ideas that will raise eyebrows and set you apart from the sea of sponsors.
Throw your own party: Who needs a boring sponsored event when you can throw a bar takeover?! Learn how brands grabbed attention, engaged marketers, and made lasting connections (with free drinks—you love to see it).
Secrets from the green room: Devin and Margaret talk VIP experience for speakers and conference attendees alike, while also discussing some of their favorite backstage marketing efforts they’ve seen and executed—including a backstage video series at Appcues, where they tapped into the adrenaline-fueled minds of speakers post-presentation.
Jump into the conversation:
03:10 VIP vs. Regular Ticket
05:30 Community Over Everything
10:45 Best & Worst Conference Event Marketing Strategies
Connect with Devin: https://www.linkedin.com/in/devinbramhall/
Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/
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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/