Brendan Cameron, the director of strategy at Americaneagle.com, joins Dr. Ari Kahn to discuss AI in eCommerce. They explore technologies like natural language processing and generative AI, debunk misconceptions about AI, and discuss the impact of AI on search and data quality. They also highlight the importance of understanding user intent and context in search results. The conversation emphasizes the need for AI to enhance the customer experience and drive online revenue. They also discuss the challenges and risks associated with implementing AI and the importance of partnering with established AI companies.