Key Financial Metrics in the SaaS Industry with HawkSearch CFO Tom Windhausen
Aug 14 2024
31 mins
In this episode, Tom Windhausen, CFO of a public software company, discusses the evolving role of a CFO and the importance of understanding financial metrics in the SaaS industry. He explains the significance of metrics such as MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), TCV (Total Contract Value), LTV (Lifetime Value), CAC (Customer Acquisition Cost), churn, a