Nov 22 2023 49 mins 5
In episode 124, we're joined by Bernard Huang of Clearscope to dissect the evolving landscape of search and AI.
Bernard chats with us about the past year's developments in search and AI and weighs in on whether Google is finally mastering search results.
We also discuss his predictions for Google's Search Generative Experience, whether search will become fragmented in the years to come, and Bernard shares some deep insights around information gain.
(0:00] Intro
(1:38) The Past Year in Search and AI
(4:21) Is Google Starting to Get Search Results Right?
(11:58) Query Expansion vs Information Gain
(18:25) Query Diversification
(21:57) Predictions for Google’s Search Generative Experience
(28:03) Will Search be Fragmented in the Future?
(34:00) Rapid Fire Rankings
Top 3 of anything:
- Rare Steak
- Sauna
- That's it!
Rank your best SEO marketing win:
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It got so big that SXSW made it an official food crawl in partnership with the festival.
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