Rankable

Feb 21 2024 131 ep. 19
Rankable Podcast artwork

Welcome to iPullRank's Rankable Podcast, where we discuss various hot topics regarding SEO and digital marketing with esteemed members of the marketing community.

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AI Integrated Into Your Professional Life ft Christian Ward

Feb 14 2024 40 mins  
In episode 130, Christian Ward joins Garrett for a deep dive into the application and impact of AI in both personal and professional spheres. Christian is bullish on AI in daily operations, highlighting its power to enhance learning, decision-making, and efficiency through real-world applications. He discusses leveraging AI for everything from understanding data partnerships to aut

How To Interpret SEO Correlation Studies ft. Erika Varangouli

Feb 07 2024 37 mins  
In episode 129, Erika Varangouli shares the time, effort, and marketing discussions that went into Semrush's 2023 Ranking Factors study. Too often, uninformed SEOs will use statistics from these correlation studies and use them to serve their own agendas despite them not proving causation. Erika argues that the data still has value to inform and guide us. We can apply the insights

Don't Burn the Environment With Your Digital Footprint ft Chris Butterworth

Dec 13 2023 32 mins  
In episode 127, Chris Butterworth stops by to shed light on the critical yet often overlooked topic of digital sustainability.Chris discusses the importance of education around digital sustainability and strategies to impact change and the carbon footprint of your company.He also addresses how to engage people in caring about their digital footprint and the environmental impact of

An Optimist's View on Generative AI, Content, and SEO ft Ryan Law

Dec 06 2023 37 mins  
In episode 126, Ryan Law of Ahrefs stops by to discuss the complexities and potential of Generative AI in content creation and SEO.Ryan shares insights on how SEO will be impacted by generative AI content and whether it will devalue SEO as a channel in the future.We also discuss what this means for the importance of E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthi

Your Brand, Search Intent, and the Content Arms Race ft Victor Pan

Nov 29 2023 47 mins  
In episode 125, Victor Pan of HubSpot joins the show for a deep exploration into the world of search intent and its broader implications.Victor shares some insight into the Department of Justice's lawsuit against Google, examining its relationship with search intent. He provides some valuable thoughts on the complexities of understanding search intent and how it shapes user experie

Topic Maturity, Information Gain, and Search Intent ft Bernard Huang

Nov 22 2023 49 mins  
In episode 124, we're joined by Bernard Huang of Clearscope to dissect the evolving landscape of search and AI.Bernard chats with us about the past year's developments in search and AI and weighs in on whether Google is finally mastering search results.We also discuss his predictions for Google's Search Generative Experience, whether search will become fragmented in the years to co

The Scary Potential of Generative AI on Content ft Kristin Tynski

Nov 15 2023 48 mins  
In episode 123, we welcome Kristin Tynski for a deep dive into the dynamic world of Generative AI.We chat about the wealth of new developments over the last year in Generative AI and some key takeaways from OpenAI’s Dev Day presentation earlier this month. Kristin shares some thoughts on how organizations can effectively adopt Generative AI, offering actionable insights for busin

The Messy Middle Ground of Google Ads ft Susan Wenograd

Nov 08 2023 38 mins  
In episode 122, Susan Wenograd takes the stage to share her profound insights into the dynamic world of Google Ads.Susan shares thoughts on the current state of Google Ads, providing a comprehensive overview of the latest trends and developments and discusses how to expertly navigate some of these new challenges.She also outlines how Google's SGE could impact Google Ads, unlocking

Ethical Considerations for LLMs and Generative AI ft Britney Muller

Nov 01 2023 35 mins  
In episode 121, Britney Muller of Data Sci 101 takes the stage to unravel the complex world of artificial intelligence and LLMs, guiding us through the most critical aspects of this cutting-edge technology.Britney shares her thoughts on the ethical risks that AI poses and the actionable strategies for mitigating biases in AI.We also discuss the urgent need for AI education and Brit

Schema Value in SEO Beyond Rich Snippets ft Dave Ojeda

Sep 14 2023 27 mins  
In episode 120, Dave Ojeda stops by to chat about the intricacies of Schema markup.Dave emphasizes the value of Schema and its role beyond enhancing search engine visibility. We discuss entities and the relationship they have with semantic Schema markup as well as how they enrich the context of your content.Dave also highlights common mistakes to avoid when working with Schema and