Rankable

In episode 130, Christian Ward joins Garrett for a deep dive into the application and impact of AI in both personal and professional spheres. Christian is bullish on AI in daily operations, highlighting its power to enhance learning, decision-making, and efficiency through real-world applications. He discusses leveraging AI for everything from understanding data partnerships to automating tasks and analyses, underscoring the importance of practical usage over theoretical knowledge to unlock AI's potential.

Christian and Garrett explore the evolving nature of digital ecosystems, predicting a future where conversational AI breaks down the barriers of traditional user interfaces, making technology more accessible and intuitive.

Christian foresees a significant shift in how marketers and businesses approach customer engagement, moving from a reliance on monologues to embracing dialogues facilitated by AI. This change, he argues, will revolutionize personalization, making interactions more meaningful and customer-centric, thereby enhancing the consumer experience in unprecedented ways.

The conversation touches on the broader implications of AI on privacy, content creation, and the digital landscape, suggesting a future where AI not only simplifies but also democratizes access to technology. Christian believes personal AI assistants will manage our interactions with brands and services before long, ensuring privacy and efficiency.

Both agree that the integration of AI into daily life and business is inevitable, urging everyone to embrace this transformation proactively. 

• [0:00] Intro
• [1:07] How do you use AI in your day-to-day?
• [3:30] Will AI change user behavior?
• [7:30] The exponential advancement of AI and the frictionless abstraction layer
• [11:15] Will brands and digital ecosystems be siloed in the future?
• [14:50] Implications of AI on marketers - monologues vs. dialogues
• [18:15] Data privacy in the age of AI
• [21:40] Thoughts on IP copyrights - the NYTimes lawsuit against OpenAI
• [24:31] Rapid Fire Rankings

Top 5 Changes to Marketing

• Cookie Deprivation
• Two Choices - Tracking or ZPD
• SEO Content Generation & Tools
• From Monologue to Dialogues
• CMO Metrics Overhaul

Top 5 AI Expectations

• AI Efficiency at Work
• Prompt Inversion
• AI Model Convergence
• Conversational UI’s Explode
• Personal AI Usage

Top 5 Tools to Try to Learn

• ChatGPT: Best best-around tool to learn what’s possible
• Opus: Brilliant for cutting videos and creating AI posts
• Swell: Video or Audio AI tool for posts
• Reflect: Note-taking application and Personal Knowledge Graph
• Anthropic: Excellent alternative to GPT
• (Shameless Plug): Yext

Top 5 People to Follow for AI

• Ethan Mollick (Academic & Theory)
• Rowan Cheung (General AI)
• Paul Roetzer (Marketing AI)
• Allie Miller (AI Applied)
• Cassie Kozyrkov (Decision Science and AI)