Oct 14 2024 56 mins
In this episode of That InboxArmy Podcast, Scott Cohen and Garin Hobbs welcome marketing psychology expert Sarah Levinger to explore the intersection of psychology and marketing. The fascinating conversation covered the importance of understanding human behavior, the emotional drivers behind purchasing decisions, and how generational influences shape behavior and marketing strategies. Come for the strategies and leave with some valuable book recommendations for marketers looking to deeper their understanding of consumer psychology.
01:20 - Sarah's Journey to Marketing
04:54 - Why Psychology is Important in Marketing
09:16 - The Critical Drivers of Consumer Behavior
15:36 - How History and World Events Drive Consumer Behavior
19:05 - Conscious vs. Subconscious Decision Making
25:12 - How Emotion Breaks Through Commodity
29:12 - What to Avoid When Using Emotions in Marketing
35:25 - Customer Loyalty and Brand Obsession
41:47 - Who is Doing Emotion in Marketing Right?
47:25 - Book Recommendations for Marketing Psychology