Mar 24 2025 41 mins
In this episode, Scott Cohen and Garin Hobbs welcome George Pettigrew, InboxArmy's Creative Director, to discuss the challenges and demands of great email design. The conversation covers the importance of a strong understanding of design fundamentals, the importance of the user experience in creating effective email communications, and how design systems can address these needs. Come for the learnings on how to be creative within a design system and leave with an understanding of why you shouldn't use image-only emails, how to avoid the common mistakes of email design, and more.
03:21 - Understanding Email Design Systems
06:16 - Creativity Within Design Systems
09:41 - The Importance of Accessibility in Email Design
17:01 - The Case Against Image-Only Emails
20:35 - Designing for Dark Mode
24:20 - Common Mistakes in Email Design
28:52 - Brands Excelling in Email Design
30:46 - Balancing Creativity and Best Practices
35:33 - B2B vs B2C Email Design Strategies