Nov 27 2022 53 mins 1
Listen in as Marcus Andrews joins us to talk about the current state of B2B product marketing and how things are evolving as organizations shift from growth at all costs strategies to having more focus on retaining and growing their existing customer base. He also shares four things every go to market team should be considering as we face uncertain times in the coming quarters.
Marcus Andrews is the Director of Product Marketing at Pendo and the author of a book called Narrative Design for Business. He's a well respected member of the Product Marketing Alliance and an authority on all things product and how it influences the rest of the organization. Follow Marcus on LinkedIn to learn more.
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