SDRs, AEs & AMs: Unpacking Tech Sales Roles


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Sep 02 2024 23 mins  

Mike discusses key roles in B2B tech sales, including SDR, AE, and AM positions. He covers role responsibilities, success metrics, common challenges, compensation, and tips for effectiveness. The episode provides a comprehensive guide for those transitioning or looking to grow in these sales roles.

Mentioned in the episode:

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  • (00:00) - Intro

  • (02:00) - SDR: Overview

  • (03:32) - SDR: How success is measured

  • (04:12) - SDR: Where they often struggle

  • (05:20) - SDR: Ways to become more effective

  • (06:41) - AE: Overview

  • (10:19) - AE: How success is measured

  • (11:13) - AE: Where they often struggle

  • (13:14) - AE: Ways to become more effective

  • (15:58) - AM: Overview

  • (18:30) - AM: How succcess is measured

  • (19:57) - AM: Where they often struggle

  • (21:01) - AM: Ways to become more effective

  • (22:57) - Conclusion